September 2011

This Sunday at #Blogchat we’ll be joined by Lou Imbriano, who will talk to us about how sports teams can use blogging to connect with their fans!  Many of you know Lou, as he’s been a regular participant in #Blogchat for well over a year now.  Besides being the CEO of Trinity One, Lou is […]

Last week I got to attend the 2011 FIRE Sessions hosted by Brains on Fire in Greenville.  I recapped the morning and afternoon sessions (Including a LIVE #Blogchat) over on the Brains on Fire blog. The event itself was delightful and inspiring just like it was last year.  But for me, the highlight of my […]

This weekend I was lucky enough to attend and present at the #SMIATL conference in Atlanta.  On Friday afternoon, we did a Live #Blogchat session which was fabulous.  We discussed how to integrate blogging into your over-arching social media strategy, and also how to improve your blogging efforts.  Around 60-70 people attended the sold-out event, […]

All week I’ll be previewing my Think Like a Rockstar session at #SMIATL on Saturday. If you would like to attend #SMIATL use code SMISPEAK to register for only $128! Unlike most companies that wish to keep their customers at arm’s length, most Rockstars look for ways to embrace their fans and connect with them.  A […]

All week I’ll be previewing my Think Like a Rockstar session at #SMIATL on Saturday. If you would like to attend #SMIATL use code SMISPEAK to register for only $128! In 2003, Sarah McLachlan was given $150,000 by her label, Arista, to create a music video for her new single, World on Fire.  However, instead of […]

All week I’ll be previewing my Think Like a Rockstar session at #SMIATL on Saturday. If you would like to attend #SMIATL use code SMISPEAK to register for only $128! One of the clear distinctions between Rockstars and companies is how they both handle involving their fans and customers in the marketing process.  While most companies […]

All week I’ll be previewing my Think Like a Rockstar session at #SMIATL on Saturday. If you would like to attend #SMIATL use code SMISPEAK to register for only $128! I love this picture, is the audience raising their hands because Brett is, or is Brett raising her hand cause the audience is? Rockstars are […]

I am beyond thrilled that I get to spend the weekend in Atlanta at #SMIATL!  The event will be very important for me because, besides seeing all my friends again, there will be a LIVE #Blogchat on Friday afternoon!  This will be the FIFTH Live #Blogchat so far this year, and is SOLD OUT!  I […]

At least a dozen times this week in Cleveland someone remarked to me that they could not believe that this was the first Content Marketing World.  The event was exceptionally well run and executed.  Then in the final goodbyes, Joe thanked his CMI team for ELEVEN months of work on the conference. And it definitely […]

We have a special treat in store for this Sunday as we’ll be joined by TWO co-hosts!  Sheila Scarborough and Becky McCray from TourismCurrents will both join us and help us discuss how bloggers can connect with companies and vice versa. We’ll be discussing two many areas: 1 – How do bloggers that have publishing […]

You can learn a lot about someone and how they use social media by the content they create.  Pick a blog, any blog, and look at the last 10 posts.  Is the content instructional?  Inspirational?  Self-promotional?  Educational?  All of the above? The same thing applies to companies, and that will be the topic of the […]