This Sunday at #Blogchat we’ll be joined by Lou Imbriano, who will talk to us about how sports teams can use blogging to connect with their fans! Many of you know Lou, as he’s been a regular participant in #Blogchat for well over a year now. Besides being the CEO of Trinity One, Lou is the former Chief Marketing Officer for the New England Patriots! Additionally, he’s just published the book Winning The Customer, which he’ll be giving away a couple of copies before and after #Blogchat on Sunday!
Speaking of Winning the Customer, I wanted to share with you part of what Lou wrote in his acknowledgments section: “I have to give a big shout out to Twitter. It’s the reason Elizabeth and I met, and it also led me to Mack Collier and #blogchat, which gave me the notion and the tools to write a blog. That blog is what made me think I could actually write a book.”
How great is that? That means every one of you that participate in #Blogchat have helped Lou in seeing Winning the Customer come to light! Which is another reason why I’m so excited to have Lou join us!
Here’s what we’ll be discussing:
8:00pm Central – 8:30pm: How can sports teams use blogs to connect with fans? Should they start a blog based on the franchise as a whole, or one area? If the Patriots said today that they wanted to get into blogging, how would we make that happen?
8:30pm Central – 9:00pm: Who should be blogging for the franchise? The owner? The players? If the players, how much freedom do you give them?
That’s it, and although we do want to focus on blogging, if you’d like to talk to Lou about how sports teams and franchises can use other social media tools to better connect with fans, feel free! And please in preparation for #Blogchat this Sunday, please do follow Lou on Twitter!
See you Sunday at 8pm Central!