May 2013

Note: This is a guest post from’s Kelly Hungerford, who heads up Marketing and Communications for the brand.  I asked Kelly to write this post for several reasons, but mainly because she’s been a huge supporter of me and my book Think Like a Rock Star for months now.  Plus, she’s working with’s […]

1 – There has to be a clear benefit for the reader 2 – It has to be easy for the reader to perform the desired action 3 – There has to be a clear benefit to you the blogger I will tell you upfront that it is extremely difficult to hit on all three. […]

A couple of years ago I talked about the concept of using Topic Buckets on your blog.  The process is pretty simple.  You pick 3-5 main topic areas that you will cover on your blog, and each one is a ‘bucket’.  Then you write posts that are related to each bucket.  Ideally, the 3-5 Topic […]

I’ve always tried to be brutally honest with y’all when it come to money in this space because: 1 – It helps you trust the content I create here 2 – Being transparent is more comfortable for me than being vague 3 – Too many people in this space have wild misconceptions about how much […]

I recently got this email from a reader of Think Like a Rock Star that’s interested learning how to use social media to connect with her fans and market a ‘cool’ product. “I loved your book and not only found it extremely helpful from an execution perspective of how to put an advocate program together, […]

Sara Rosso is definitely what you would call a ‘superfan’ for Nutella.  So much so that in 2007, Rosso decided that the chocolate-hazlenut spread deserved its own holiday and created World Nutella Day.  Over the past 6 years, the ‘holiday’ has grown into first a community for fellow Nutella fans, and now a movement celebrating […]

I didn’t realize how bright the lights would be.  I was sitting on stage, in a room of 500 or so people, but when I looked out at the crowd, all I saw were those blinding white lights.  It was 2008, and I was the moderator of a packed session in a ballroom at South […]

Calls to Action are something that most bloggers don’t utilize very well.  The idea with a CTA is that you want the reader to take some action.  Maybe it’s leaving a comment, maybe it’s visiting your website, or maybe it’s signing up for your newsletter. The problem is that most bloggers don’t use CTAs or […]

I have a love-hate relationship with planning and strategy when it comes to social media.  I hate the planning aspect, but I also understand it is necessary to see the best results.  And I love it when I see those results! If you’ve read this blog for any amount of time, you know that as […]

If you ask any company or even most individuals what their top questions are about using social media, one of the first answers you will hear is ‘How do I build more engagement on my blog/Facebook page/Twitter/etc?’  In my experience there are three main reasons why most of us struggle to get the level of […]

I just received word from my European Marketing Manager that Think Like a Rock Star is now on sale in Europe and the UK!  You can buy the book on Amazon in paperback and Kindle editions.  I’ve been really pleased with the sales so far, and totally forgot that the book had a staggered release! […]