MackCollier.com

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Review: LIVE #Blogchat at Blog World Expo in Los Angeles

You know how a parent isn’t supposed to show favoritism toward one child?  I almost feel that way about the seven Live #Blogchats that have been so far this year.  Every one had amazing discussions and was special in its own way.

But Live #Blogchat at Blog World Expo was my favorite one so far.  By far.

This was the 1st Live #Blogchat where there were several regular and active #Blogchat participants in attendance.  At all the other Live #Blogchats, at best there were a handful that had joined a few times, maybe a couple of regular participants.  But for many, they had little to no idea what a ‘#blogchat’ was.  This group not only knew what it was, but they knew the people that were going to be there.  Many of them showed up 30 minutes early to the session just to meet each other and I lost track of how many times I heard someone scream OMG! and then immediately tacklehug someone!  This was the first Live #Blogchat where I really felt like the community was present.  When the first wave showed up, we all were so excited to see each other that we spent about 5 minutes posing for pictures 😉

This is what I really wanted to see happy at the Live events because #Blogchat belongs to its community.  Yes, I started #Blogchat almost 3 years ago, but there are hundreds of people that have taken an active role in building #blogchat into what it is today.  I cannot wait to see what the Live #Blogchats look like a year from now when everyone is familiar with the format, and the audience is mostly made up of regulars, like it was at Blog World.

We didn't have no stinkin' speakers in Live #blogchat, so the Live-Bloggers got to be on the stage 😉

Thanks to Judy for the above pic!  Now I wanted to explain how this room was structured.  When I got to the room about an hour before Live #Blogchat started, you had a room with 90ish chairs, all facing forward.  The 1st two rows were at tables, facing the stage along with the rest of the chairs.  I wanted the chairs all facing toward the middle, so we switched the 1st two rows of chairs at the tables that you see in this pic, so they were facing the back of the room.  Then as a few people started arriving, James asked ‘So who’s going to be on stage?’  Without thinking, I said ‘You are!’   And all the live-bloggers for the session got to be up on stage.  I *really* thought it was important to have active #blogchat members up on the stage because if the ‘spotlight’ was going to be on anyone in this session, it should be on them.

The discussion, as always, was excellent.  We started off talking about creating a blogging strategy, but as always happens in #blogchat on Twitter, we soon started veering off into other areas like finding a focus for your blog, your content, injecting personal tones and personality to your blog to give it a unique voice; your own.  James did a great job of collecting many of the key tweeted takeaways from the Live #Blogchat via Storify.  I did want to send out a special thank you to Tamsen McMahon, Jason Falls, Marcy Massura and Mark Horvath for making a special effort to answer questions from fellow #blogchat participants.  I honestly think I talked way too much during #blogchat, and I had several participants afterward mention how much they appreciated their help.

And thanks to James for this picture, I don’t like most of my pictures, but this was a good one.  Clearly, being around #Blogchat peeps brings out the best in me 😉

I would hope that most of you had as much fun at the Live #Blogchat at Blog World as I did, but I know you didn’t 😉  Many of you have been asking about the next Live #Blogchat, it is tentatively scheduled for South By Southwest in March.  Right now I am trying to get sponsors and the venue locked down, so if you know a company that might be a good fit for a Live #Blogchat sponsorship, please email me and I’ll be happy to give them a rundown on what’s included, prices, etc.

When #Blogchat started, I told everyone that I appreciated them for coming, and loved them for it.  I meant every single word of that.  As we were getting set up, I went to check my phone to see how much time I had left before we got started, and I realized I was smiling from ear to ear.  I was so damn happy to see everyone and so glad they could share in this experience!  As soon as I thanked everyone for coming at the end of our hour, everyone got up and instead of leaving, all stayed and chatted and I realized how incredible LOUD it suddenly got in the room because everyone was either talking really loud because they were excited to be meeting someone, or because they were laughing at something someone had just said.

I loved it.  And I love all of you that came and made it possible!

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An honest look at being a Social Media consultant

Typically, I am loathe to write personal posts here, because I think I am boring y’all to tears, but I wanted to do so today.  Over the past few months, I’ve had several discussions with people that are working in this space as the umbrella term of a ‘social media consultant’.  What prompted me to write this post was because several times I have heard from friends that are struggling, and they assume that since they are struggling, that it’s a direct reflection on their abilities as a consultant.  They also assume that most consultants are doing extremely well, so if they aren’t, that further cements the idea that they just aren’t ‘cut out’ for this type of work.

I think there are a LOT of misconceptions about being a social media consultant.  The first is that many people think that ‘big name’ consultants are out there getting $20K every day to swoop into companies and spend a few hours with them.  So the logic becomes ‘if I can make a big name for myself, I will get big bucks too.’

From my experience and talking to others, this is fantasyland.  Not saying 1 or 2 consultants don’t do/get this, but for the consultants I know and talk to, nothing could be further from the truth.  A lot of times they are working on monthly projects, with a monthly fee.  That’s probably a lot closer to $1K than $20K.

The second misconception seems to be that social media consulting is a much more stable and profitable way to go than simply doing similar work for a company.  The downturn in the economy that’s been going on for years now has affected social media consultants as much as anyone.  Probably more, since companies tend to only allocate marketing dollars to the ‘tried and true’ when funds run low.  So if you can’t find a job and are thinking that becoming a ‘social media consultant’ will save you, good luck.

Now that I’ve set the stage with all this doom and gloom, I wanted to circle back to why I wanted to write this post.  It was mainly to talk about the misconception my friends seemed to be having that if they were struggling in consulting, it was more a reflection on them and their skills, versus the reality of the space.  I think it’s more of the latter.  I’m not saying that you can’t make good money and be successful as a social media consultant.  But it is a LOT of work.  Personally, I’ve been doing this for about 5 years now, and 2011 is the 1st year where I’ve really felt like I was getting my feet under me.  There are a TON of ups and downs, so if you are a social media consultant or considering becoming one, please keep these things in mind:

1 – Figure out what you are offering, and who you are offering it to.  And be aware that this likely will change over time, but you need to start out trying to decide who you are wanting to work with, and what you can offer them.  Do you want to work with small businesses, or large companies?  Do you want to work with local clients, or virtually with national clients?  What services do you want to offer?  Campaign/project creation and execution?  Training?  Speaking?  Actual consulting?  Again, this will likely change a bit over time, but a big reason why I think a lot of people struggle with social media consulting is that they don’t clearly have their preferred clients decided upon, and their value proposition for those clients.  Remember, you can’t get work until others know what you do, and a ton of your work will come from referrals.  So the sooner you can clearly define your role and niche, the better.

2 – Realize that there WILL be downtime in work, and how to capitalize on that.  One of the things I have always hated about being a social media consultant is that it seemed like I would have 3 months with little to no work, then 3 months with more work than I could handle.  It was such a relief to talk to other consultants, and find that most of them go through the same feast or famine work cycle.  Their best advice was that when you know a lull is coming, to shift your focus to working on YOUR business, and make yourself your client.  Freshen up your blog/website, re-evaluate your marketing strategy, etc.  For example, I was crazy busy from May-September, but I knew looking ahead that October-December would probably be slower.  So I took some of the personal business projects that I wanted to work on, and moved them to the end of the year.  Now that work is slower, I still have some things to keep me busy.

3 – Be creative in finding sources of income.  The great thing about social media consulting is that this space is so new.  And as such, there’s a ton of new possibilities, and things that have never been tried yet.  For example, my biggest source of income this year has been from doing Live #Blogchats, something that I’d never even considered offering this time last year.  But I decided to try doing one this year at SXSW to see what the reaction would be, and the rest is history.  Other consultants have had much success with thinking ‘outside the box’, for example, look at what Tom Martin has done with getting Emma to sponsor his TalkingWithTom.com, or look at how Jim Kukral is crowd-sourcing the funding of his next book.

 

These are a few ideas, but I know from my own experience that my first few years of being a social media consultant would have been easier if I had known the above.  But if you are struggling as a consultant, don’t assume it means that simply aren’t ‘smart enough’ to do the work, it could simply mean that you need to better organize your marketing and business efforts.  It’s often true that we can offer far better marketing advice for our clients than ourselves.  Look at your business situation as if you were hiring yourself, and see what advice you would give yourself on how to improve your situation.

Those of you that are consulting now, what are some of the potholes you’ve encountered, and how did you move past them?  Or if you are having troubles now, maybe we could give you some advice on moving past them?

 

PS: I meant to add this in the post under #3 but got sidetracked, but Lee Odden last night was telling us about Live-Blogging an event during #Blogchat.  He said that because of his Live-Blogging, he’s gotten passes to over 50 events in the last 5 years.  And of course, being at all those events has opened a ton of doors and opportunities for him.  Check out his post today where he walks you through the process, and talks about some of the benefits he’s enjoyed as a result.

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#Blogchat this Sunday will be Co-Hosted by Lee Odden discussing Live-Blogging an event!

I’m thrilled to announce that this Sunday night (October the 30th), #Blogchat will be co-hosted by Lee Odden!  I wanted to Lee to co-host our final #Blogchat before Blog World Expo because one of Lee’s many talents is that he is a prolific live-blogger!  So for those of you that are heading to Blog World that were considering Live-Blogging some of the sessions, I thought this would be perfect prep for you!

As always, #Blogchat will start at 8pm Central, on Sunday night.  Here’s what we’ll be discussing:

From 8:00pm-8:30pm – What are the Top 2-3 things you should know before you attempt to live-blog an event?

From 8:30pm-9:00pm – What are the advantages to live-blogging an event versus simply doing a recap post once you get home?

So if you have any questions about live-blogging, definitely check out #Blogchat and Lee can help you out!  Thanks again to Lee for agreeing to join us, and please make sure you subscribe to Top Rank Blog and follow Lee on Twitter!

BTW if you are new to #Blogchat, here’s what it’s all about.  And if you will be attending Blog World, please join us for a LIVE #Blogchat on Saturday, November the 5th!

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Is your company making this mistake when it comes to Social Media?

Apple recently launched the newest version of the iPhone, the 4S.  Anticipation was so strong for this launch that it’s being blamed for the 1st ever dip in smartphone sales last quarter, with the thinking being that buyers were holding off on getting a new smartphone till they saw what the new iPhone provided.  Apple said it was its most successful iPhone launch to date.  Also, Sprint now offers the popular smartphone, along with Verizon and AT&T.

But there was one feature of the new iPhone 4S that caught my eye: Twitter is integrated with the phone’s operating system.  That means Twitter is on the phone, and you can more easily tweet from the phone, if you take a picture you can quickly send it straight to Twitter, etc.  It’s also led to an understandable spike in Twitter signups.

And then there’s this: Twitter users are five times more likely to share content on mobile devices versus Facebook users.  And this study was conducted before the introduction of the iPhone 4S.

It’s not about understanding Social Media, it’s about understanding how and why your customers are using social media.

So as a business, if your customers are on Twitter, it’s definitely important for you to understand how to use Twitter.  But it’s even more important for you to understand how your customers are using Twitter.  For example, here’s some questions you could ask:

  • Do our customers prefer to use Twitter when they are on the go (smartphones) or do they prefer to use Twitter at home (iPads and laptops)?
  • The study mentions that Twitter users share more, what type of content are they sharing?  Tweets?  Pictures?  Both?
  • How are our customers using Twitter?  For networking?  Keeping up with friends?  Sharing and finding out the latest breaking news?
  • Does the way our customers use Twitter change when they are on their smartphone versus their laptop or iPad?

It’s very important to understand social media, but it’s far more important to understand your customers.

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Getting more blog comments vs cultivating more blog conversations

One of the big concerns for so many bloggers is getting more comments on their blog.  There have been a gazillion posts written on how to get more comments, I have written a few myself.  But I think an important distinction we need to make is that getting more comments does not necessarily equal getting more CONVERSATIONS on your blog. And at the end of the day, I think when most bloggers say ‘I want more comments on my blog!’ what they REALLY mean is ‘I want more conversations on my blog!’

So if we really want more conversations, then that requires a slightly different approach than simply trying to get more comments.  And it was this distinction that we discussed last night during #Blogchat.  You can view the transcript here.

In chatting with all the other smarties during #Blogchat last night, I think we agreed upon a few key ways to cultivate more conversations (not just comments) on your blog:

1 – Ask your readers what they think.  I remember @JudyMartin8 specifically made this point.  It’s a great way to encourage your readers to get their point of view out in the open, and that increases the chance that others can agree or disagree with their points.

2 – Push commenters to go beyond just saying ‘Great post!’.  We all get these comments, and I definitely appreciate them.  But as far as cultivating conversations, these really don’t help us much.  When you get these type of comments, ask the commenter to share WHAT they liked about the post.  This way you get an interaction started with them, that could lead to a conversation.  Both @profkrg and @kamkansas made this point.

3 – Help connect commenters that make complimentary or opposing points.  This is a great way to cultivate conversations that I don’t think enough bloggers focus on.  If one blogger makes a point, then another follows up with a comment that either builds on their point or offers a differing point of view, try to connect the two.  Leave a comment like ‘Hey Sarah, I think Pete was making a similar point in his comment’, or ‘Jim I like where you are going with this, but what would you say to someone like Kathy, that thinks the opposite?’

 

At the end of the day, I think we as bloggers need to take ownership and proactively cultivate the conversations that we want to see happen.  I think we need to go beyond simply trying to get more comments, because as I said last night, if you get 10 comments that all say ‘Great post!’, that is NOT a conversation, that’s 10 comments.

What else could we be doing to cultivate conversations in the comments section of our posts?  What works for you on your blog?

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Lady Gaga gives fans chance to get sneak peek at the cover to Marry the Night

Last night I was involved in a fabulous #SocialChat on Twitter and at one point we were discussing how companies could learn how to better embrace their advocates by watching how rockstars engage with their fans.  We were discussing how brand advocates WANT to take ownership in their favorite brands, but so few brands actually reach out and give them that chance.

I mentioned how Lady Gaga and Harley Davidson both embrace and love their fans.  I took a second to check Gaga’s twitter page, and as luck would have it, I saw this tweet:

Love it.  This tweet is going in my next version of the Think Like a Rockstar deck.  Here’s why I love this tweet:

1 – Gaga gave her fans ownership.  She reached out to them and empowered them to have something positive happen, if they acted.

2 – She communicated WHAT they needed to do in order to see the cover early.  Gaga’s fans would want to see the cover to her new single before it’s released.  Gaga knows this, so instead of just giving it to them, she makes them earn it.  Robbin had a great post about this point, and how movements need to be structured so that those involved have some skin in the game.

3 – She communicates to her fans that what THEY want is ABOVE what her LABEL wants.  Love that.  She’s telling her fans that ‘If it comes down to me choosing between what my label wants, and what you want, then you win.’

And her fans came through, and got to see the cover:

What is your brand doing to embrace and reward its biggest fans?

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Is Twitter making us lazy bloggers?

I’ve been closely examining this blog over the last few weeks in several areas.  One of the areas I’ve been looking at is interaction.  Most posts here get several comments, some even a few dozen or more.  So it’s been easy for me to assume that this blog has a very active and engaged community.

But it doesn’t.  I started really looking at the people that were commenting and interacting, and noticed something: They weren’t regular blog readers, for the most part.  They were people that follow me on Twitter.  Another hint was that whenever I write my posts ahead of time, I will schedule them to publish the following morning at 8am.  At 9am, I will tweet out a link to the new post for the first time.  I almost never get the first comments on my new post UNTIL the link gets tweeted on Twitter.

Another thing that I’ve realized is that I’ve been cultivating my Twitter network at the expense of my blogging network.  Up until a year or so ago, I used to comment on other blogs on an almost daily basis.  I stopped doing that, because I rationalized to myself that I could get more ‘accomplished’ by tweeting out a link to a post I liked, instead of commenting on it.  My thinking was that pointing my 25K+ followers to a post would be more appreciated by the blogger than me commenting on their post.

And maybe it would be, but by not commenting on other blog posts, I’m also decreasing the number of comments I get here.  See the dilemma?

So moving forward, I am going to start investing more time in cultivating a community around this blog, instead of just trying to get my Twitter network to come here.  One thing I did over the weekend was de-activate the LiveFyre commenting system.  I loved the customer service they gave me, it was exceptional, but at the end of the day, I didn’t like that LiveFyre doesn’t support Comment Luv, and it doesn’t let you click on the commenter’s name and go straight to their blog.  These are two very powerful community-building tools that I prefer to use, and will be from now on.

I’m wondering, have the rest of you noticed this as well?  Are you also cultivating your Twitter network at the expense of your blogging community?  It’s so easy to simply point your network from Twitter here, but if Twitter goes away, does your blog readership leave with it?

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Let’s Connect at Blog World Expo Plus a Live #Blogchat Update!

Blog World Expo is only 20 days away!  Can you believe it’s almost here?  I am knee-deep in getting prepped for my first trip to Blog World, and I wanted to touch base with y’all on a couple of key areas:

First, we have nailed down all the details on the LIVE #Blogchat!  It will happen on November the 5th, a Saturday, at 3:30pm.  Live #Blogchat will be located in Room 150A.  Deb told me this is one of the rooms right next to where they’ll have the keynotes.  She said it can hold between 100-150 people.  We aren’t going to have any type of registration for the Live #Blogchat, seating will be first-come, first-served.  Should also be the largest Live #Blogchat we’ve done so far, so come early!

Now, as for the topic….we asked y’all to pick from one of 5 possible Live #Blogchat topics over at the Blog World Expo blog.  The most popular topic was How do you create a strategy for your blog?  So that will be our topic BUT, the 2nd most popular topic was How do you use other social media sites (Twitter, Facebook, Plus) to grow your blog?  Deb and I decided that it made perfect sense to discuss how to create a strategy for your blog, but that in the course of that discussion, we could also devote some time to discussing how to use other social sites to grow your blog!  So the best of both worlds!

So here’s the LIVE #Blogchat at Blog World Expo skinny:

When: November 5th (Saturday) at 3:30 pm

Where: Room 150-A, Los Angeles Convention Center

Topic: How do you create a strategy for your blog?

Registration: NOPE! Attendance is first-come, first-served!

I cannot wait to see y’all at the Live #Blogchat!  I’m so glad we’ll finally have one on the West Coast as I know a lot of #Blogchat regulars like Bruce and Marcy have been asking about when we would!

Now, the second reason for this post is to let you know how we can connect at Blog World Expo.  Since Blog World is so ginormous there are a TON of people that I want to meet, so for most of Thursday and especially Saturday, I will be at the Convention Center, meeting and mingling with all of y’all.  I won’t be attending many sessions, because I want to have as much time to catch up with old friends, and meet new ones!  So if we haven’t already connected and you want to, please email me and let’s try to get together!

Besides catching up with old and new friends at Blog World, I am going to actually be doing some business there as well.  To this end, I want to connect with you at Blog World IF:

1 – Your company or event is interested in having a Live #Blogchat in 2012.  I would be happy to meet with you and give you more information about how a Live #Blogchat works, show you video from previous Live #Blogchats, go over prices and sponsorship packages, whatever you want.

2 – Your company or event is interested in having me speak or provide on-site social media marketing training.  Same as above, I’ll be happy to give you more information on how this could be structured, fees involved, etc.

3 – Your company has a brand ambassador/advocate program you’d like to talk to me about.  I am always looking for new case studies to profile here and in my presentations of companies that are doing innovative things to embrace and empower their advocates and fans.  If your company has something you’d like to share with me, please email me.  Bonus points if you have already documented a case study you can point me to 😉

So if you’d like to have a Live #Blogchat at your company or event, or you’d like to work with me, or you’d like to tell me about your company/organization’s brand advocate outreach efforts, please email me so we can talk about setting up a time to meet.  I am going to try to keep Friday the 6th more or less free so I can have on-site meetings with as many companies as possible.  If Friday doesn’t work for you, let me know and we’ll see about finding a time that fits in both our schedules.

That’s it!  I can’t wait to see all of y’all in LA in just THREE weeks!  Please leave a comment if you’ll be attending so we can start connecting now 😉

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Book Review: The Hidden Power of Your Customers

UPDATE: Congrats to Mary Cavanaugh for winning the signed copy of The Hidden Power of Your Customers!  Thanks to everyone for the great comments and discussions!

As those of you that have read MackCollier.com for any amount of time know, I rarely do book reviews here.  But I wanted to let you know about the first book from one of my oldest blogging friends, Becky Carroll.  Becky has been blogging for the last 5 years on the power of embracing your customers.  She’s also been consulting companies of all sizes on how to do this, and does it every day in her role as Community Manager for Verizon.

So I was thrilled when she sent me a copy of her first book, The Hidden Power of Your Customers.  This is the book Becky was meant to write.  So often I see that someone has written a book that doesn’t really seem to speak to their core expertise, but not so with The Hidden Power of Your Customers!

Becky explains that the 4 keys to unlocking the power of your customers are based on R.O.C.K.:

R = Relevant marketing.  Creating marketing that customers want, and that resonates with them.

O = Orchestrated customer experience.  Creating a customer experience that’s viewed through the eyes of the customer, not the company.

C = Customer-Focused Culture.  It is in the company’s DNA to delight and excite their customers.

K = Killer customer service.  Be consistent, and focus on getting the ‘little things’ right every single day.

 

What I love about The Hidden Power of Your Customers, is that it gives you solid business strategy and advice, then tells you how to EXECUTE that advice.  Too many marketing/social media books will give you ‘common sense’ business platitudes that might make for a good RT, but they actually tell you HOW to do what they are suggesting.  Becky does.  For example, the book is organized into 4 sections, each one covering one of the letters in her R.O.C.K. formula.  I was particularly interested in the C, or Customer-Focused Culture.  Now a TON of marketing books have talked about the value of having a customer-focused culture, but few tell you how to actually GET there.

Becky talks about having customer-centered values, and how to track and MEASURE metrics that are associated with your goal of creating a customer-focused culture.  She walks you through the type of employees you should be hiring to help you develop a customer-focused culture.  She gives you an actual plan for creating a customer-focused culture, rather than saying you need to do so, then sending you on your merry way without any direction on how to get there.

And Becky does something else that I love: She uses case studies to illustrate the points she is trying to make.  People LOVE case studies!  And I have found from my work and presentations that people can understand the concepts you are trying to relate much easier if you can tell them a story of how a real company has done what you are suggesting they do.  It really helps the ideas resonate, and Becky has dozens of case studies sprinkled all throughout this book.

So I love this book, and I think you will as well.  If you want to buy a copy of The Hidden Power of Your Customers, then head on over to Amazon.  BUT, since Becky rocks so much, she has given me a SIGNED copy to giveaway here on my blog!

So if you want to win a signed copy of The Hidden Power of Your Customers, simply leave a comment telling us about an amazing experience you have had with a company or organization.  One that you think did a great job of focusing on you as a customer and truly made you feel appreciated, and made you want to tell others about your amazing experience.  And it doesn’t have to be a one-time event, it could be about your favorite business or organization that you love because they consistently give you amazing service and truly appreciate you and you can tell they appreciate all of their customers.

That’s all I need, and I’ll pick one winner to receive the signed book by next Saturday, the 22nd!  And you can live anywhere in the world, I’ll mail it to you where ever you are, all you need to do is share your story with us!  Good luck, and thanks again to Becky for writing such an amazing book!

 

Pic via Flickr user MelonieG

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What happens when you lose your love of blogging?

Last night’s #Blogchat topic was getting inspired again if you’ve lost your love of blogging.  It was a fabulous discussion once again, and here’s the transcript if you missed it.  I wouldn’t say that I no longer love blogging, but over the last few weeks, I am loving it a lot less, and it seems more like ‘work’ than FUN for me.

One of the things I continue to struggle with is how often to post here.  I want to create as much amazing and valuable content for y’all as possible.  But I also know if I only blog when I have something amazing to say, y’all may not hear from me for a few months 😉  So then it becomes a trade-off between posting more often with slightly less valuable posts, versus posting slightly more valuable posts, but less often.  Sometimes I just want to stop blogging and only blog when I have something that truly think is worth sharing.  If that means I only blog once a month, so be it.  But at the same time, this blog isn’t my personal soapbox, it is a business development tool.  So I can’t afford to only post once a month, I need to use this tool to create and increase visibility for myself.

So how do you find the optimal number of posts for your blog?  I would like to shoot for a consistent 2-3 posts a week here.  I’ve talked to other bloggers recently and they are going through the same ‘I don’t want to blog more for the traffic, I want to blog less for my readers’ struggle.  Sure, I know if I write 5 new posts a week, that traffic will skyrocket, and overall post quality will also likely fall.  Is that tradeoff worth it?  I don’t think so.

Another option is to allow guest posts.  Honestly, I don’t like using guest posts, and don’t like reading blogs that allow a lot of guest posts.  A few months ago one of my favorite bloggers turned their blog into a group blog, and I rarely read the blog anymore.  Because the reason why I was reading it (that blogger) never posts there anymore.  So while I may rarely use guest posts in the future, I want to be driving the majority of the content here.

So how did you set your posting schedule?  How did you find a method that works for you?  Think it’s time for me to shake things up here, what’s worked for you?

Pic via Flickr user ptrktn