February 2011

Tweet49 Share8 Share34 +10 Pin0TOTAL SHARES 91If you’ve read here for any amount of time, you know that I am often breaking stuff and screwing up, and then you get to benefit from my dumbassery.  Last week, David Wood was kind enough to share with me this screenshot of how my emails from MackCollier.com look […]

Tweet113 Share66 Share91 +11 Pin0TOTAL SHARES 271UPDATE: #Blogchat LIVE at SXSW is officially SOLD OUT.  If you are on the waiting list please come anyway as this is SXSW and no one’s schedule is set in stone.  We’ll get in everyone that we have room for.  The location of the Social Media Clubhouse is 601 Brushy […]

Tweet204 Share40 Share197 +11 Pin0TOTAL SHARES 442Yesterday’s post on Social Media Crisis Management was a bit of experiment to see how highly I could rank for the term “Social Media Crisis Management”.  I also wanted to share my results with you, so you can hopefully learn a bit more about the importance of SEO (Search […]

Tweet151 Share35 Share119 +11 Pin0TOTAL SHARES 306Past Social Media dramas involving The Red Cross, Groupon and Kenneth Cole are good reminders of the importance of having a solid social media crisis management plan in place.  At its very basic level, the proper handling of a social media crisis should consist of two thing: 1 – […]

Tweet67 Share13 Share42 +10 Pin0TOTAL SHARES 122How many times have you heard the adage that ‘Content is King’?  Great content is extremely important, but when it comes to actually creating great content, there are three questions you need to ask, and answer: 1 – Who do you want to reach with your content? 2 – […]

Tweet98 Share4 Share71 +10 Pin0TOTAL SHARES 173That’s the question that David Griner is going to help us answer at tonight’s #Blogchat, starting at 8pm Central.  #Blogchat is a weekly Twitter chat that happens every Sunday nite at 8pm Central where we discuss a different blogging topic.  This week, David Griner will be co-hosting as we […]

Tweet27 Share3 Share21 +10 Pin0TOTAL SHARES 51 All week we’ve been talking about the value for companies and organizations of connecting with, and even embracing and empowering their brand evangelists.  But a recent post by Sean Howard raises a very valid question:  What if an brand evangelist creates content about a brand, that the brand […]

Tweet106 Share29 Share59 +11 Pin0TOTAL SHARES 195Coming off the heels of Kenneth Cole’s recent PR blunder on Twitter, the Red Cross found itself in a potential crisis situation on Twitter a couple of days ago.  Apparently, one of its employees that tweets from the @RedCross twitter account, inadvertently sent a tweet that was meant for her personal […]

Tweet100 Share7 Share61 +11 Pin0TOTAL SHARES 169All week we have been talking about the value of brand evangelists and why companies should be connecting with them.  Today I wanted to look at a company that’s connecting with not only its evangelists, but some of its detractors as well. Recently, Dell held a CAP Days event […]

Tweet111 Share24 Share73 +10 Pin0TOTAL SHARES 208In yesterday’s post, we made the business case for why connecting with your existing brand evangelists is better than trying to reach influencers.  Now I’m sure some of you were reading that post and thinking that your company doesn’t have a lot of brand evangelists, especially not online.  If […]

Tweet213 Share22 Share156 +10 Pin0TOTAL SHARES 391As you might have guessed by the volume of coverage it’s getting here, I am thrilled that the ‘online influencer’ debate is heating up.  Why?  Because it gives me plenty of chances to tell smart companies like yours why it makes far more business sense to empower and embrace […]