February 2011

If you’ve read here for any amount of time, you know that I am often breaking stuff and screwing up, and then you get to benefit from my dumbassery.  Last week, David Wood was kind enough to share with me this screenshot of how my emails from MackCollier.com look in his inbox: EVERY day when […]

UPDATE: #Blogchat LIVE at SXSW is officially SOLD OUT.  If you are on the waiting list please come anyway as this is SXSW and no one’s schedule is set in stone.  We’ll get in everyone that we have room for.  The location of the Social Media Clubhouse is 601 Brushy #107, between East 6th and 7th […]

Yesterday’s post on Social Media Crisis Management was a bit of experiment to see how highly I could rank for the term “Social Media Crisis Management”.  I also wanted to share my results with you, so you can hopefully learn a bit more about the importance of SEO (Search Engine Optimization). First, I picked a […]

Past Social Media dramas involving The Red Cross, Groupon and Kenneth Cole are good reminders of the importance of having a solid social media crisis management plan in place.  At its very basic level, the proper handling of a social media crisis should consist of two thing: 1 – A quick response 2 – A […]

How many times have you heard the adage that ‘Content is King’?  Great content is extremely important, but when it comes to actually creating great content, there are three questions you need to ask, and answer: 1 – Who do you want to reach with your content? 2 – How will your content help you […]

That’s the question that David Griner is going to help us answer at tonight’s #Blogchat, starting at 8pm Central.  #Blogchat is a weekly Twitter chat that happens every Sunday nite at 8pm Central where we discuss a different blogging topic.  This week, David Griner will be co-hosting as we discuss which is better for your […]

All week we’ve been talking about the value for companies and organizations of connecting with, and even embracing and empowering their brand evangelists.  But a recent post by Sean Howard raises a very valid question:  What if an brand evangelist creates content about a brand, that the brand might not approve of?  To illustrate his […]

Coming off the heels of Kenneth Cole’s recent PR blunder on Twitter, the Red Cross found itself in a potential crisis situation on Twitter a couple of days ago.  Apparently, one of its employees that tweets from the @RedCross twitter account, inadvertently sent a tweet that was meant for her personal account in which she tweeted: “Ryan […]

All week we have been talking about the value of brand evangelists and why companies should be connecting with them.  Today I wanted to look at a company that’s connecting with not only its evangelists, but some of its detractors as well. Recently, Dell held a CAP Days event in Germany.  CAP stands for Customer […]

In yesterday’s post, we made the business case for why connecting with your existing brand evangelists is better than trying to reach influencers.  Now I’m sure some of you were reading that post and thinking that your company doesn’t have a lot of brand evangelists, especially not online.  If this is the case, can you […]

As you might have guessed by the volume of coverage it’s getting here, I am thrilled that the ‘online influencer’ debate is heating up.  Why?  Because it gives me plenty of chances to tell smart companies like yours why it makes far more business sense to empower and embrace your existing evangelists. If smartly done, […]