February 2013

Announcing #RockstarChat!

by Mack Collier

If you are subscribed to my Think Like a Rock Star newsletter, you got a heads-up on this announcement yesterday.  Starting next month, I will be launching a new Twitter chat, #RockstarChat!  This chat will be about helping you cultivate fans and connect with them.  It will be focused on many of the same lessons […]

Create content that’s written from the point of view of the person it is intended for. That’s the simple answer.  Figuring out exactly what that means is a bit more involved, but it’s still not as difficult of a process as we make it out to be. First, it’s great to focus on making your […]

So this week a few high-profile brands apparently had their Twitter accounts hacked, including Burger King and Jeep.  Burger King tweeted to Jeep that they were glad they were back, and Jeep tweeted the above. And everyone goes apeshit saying they love it and how awesome it is that the brands are showing a sense […]

Although I am not a drinker and haven’t consumed a drop of bourbon in my life, I am a big fan of how Maker’s Mark strives to have a close relationship with its customers.  In fact I did an extensive case study on the company’s excellent brand ambassador program for Think Like a Rock Star. […]

What’s Your Motivation?

by Mack Collier

I was just on Facebook and fell down a bit of a digital rabbit hole.  Someone had linked to a new blog post from a blogger I hadn’t read in years, so I checked out their blog.  I started looking at their blog roll, and noticed several blogs I hadn’t read in years.  I clicked […]

A few years ago I was at a conference, and I was doing a special session where attendees got 15 minutes to ‘Ask an expert’ about their blogging questions.  A girl came up to me, and told me about a problem she had with her blog at work.  She slumped as she told me the […]

Last Sunday’s #Blogchat topic was whether bloggers should try to post consistently, or only when they have something ‘epic’ or ‘awesome’ to share.  I’ve made my thoughts known on this topic, I believe that we can’t create awesome content until we first create a lot of non-awesome content.  Blogging is like anything else, we get […]

Last year Nielsen surveyed 28,000 internet users to discover what sources they trusted.  It should come as no surprise to anyone that the winner was Earned Media (media created about a source by someone other than the source) at 92%.  The second result at 70% was customer reviews online.  Paid Media, media that a source […]

I started blogging in 2005, and started checking out Twitter and Facebook in 2007.  While these tools have been popular topics for individuals for a while now, companies really didn’t begin to take an interest in social media as a pseudo-business tool till around 2008 or so.  So for five years, social media has been […]

In Think Like a Rock Star I devote an entire chapter to giving brands a step-by-step process for responding to customers online.  It’s honestly the most instructional chapter of the entire book, but I wanted to do this because in general companies have no idea how to respond to customers.  Not only do they not […]

Over the next few weeks I’ll be rolling out a few things to help make the launch of Think Like a Rock Star as successful as possible.  But a successful launch is really a small piece of the puzzle.  The goal in writing Think Like a Rock Star was to create a reference that not […]