Happy Monday, y’all! Hope you had a fantastic Holiday weekend, and are easing into the workweek slowly. Here’s some useful links to help you start the week smarter:
I always chuckle at how companies lament that they are having difficulty tying sales directly to its social media efforts. The reality is, social media as a channel is not the best channel to drive sales directly. First, most companies struggle to correctly attribute revenue to any channels, much less social media. The study in the tweet below found this as well. Social media has certain strengths and weaknesses for businesses. It does a great job at things like building brand awareness, a good job at things like customer service, and not that great at things like direct sales. All channels have strengths and weaknesses. Most companies are also having trouble attributing customer service success to billboards. The point is, focus on the strengths and weaknesses for each channel and don’t waste time and money trying to force a square block into a round hole.
Social Media’s Still Considered the Toughest Channel for Revenue Attribution https://t.co/KK8c6jXors @marketingcharts @Ascend2research
— marketingcharts (@marketingcharts) November 23, 2020
One of the most misunderstood areas of social media is how to effectively and legally run sweepstakes and contests via social media. This great share from Mari gives you wonderful pointers on how to run either via social media channels.
"Ten Common Mistakes When Conducting Sweepstakes or Contest Promotions on Social Media" from the law experts at @natlawreview #socialmediamarketing #socialmediacontests https://t.co/V1GQA39dmG
— Mari Smith (@MariSmith) November 30, 2020
I constantly talk to companies that want to build a fanbase of passionate customers, who have no idea how to get started. I always tell them to do the same thing; say ‘Thank you’. LA Chipper (and former Alabama Crimson Tide great) JaMycal Green recently left the LA Chippers, and when he did, he posted goodbye and said thank you to Clippers fans on Instagram. Then he went through and thanked every fan that replied. This is how you build a fanbase, by simply showing your current fans that you appreciate them. Look at your company’s Facebook page, or your Twitter replies. How many customers are commenting that they enjoy your products or services? Are you replying and thanking every one? You should be. Don’t over complicate things, saying ‘Thank you’ still works.
JaMychal Green not only posted his goodbye to Clipper Nation on IG, but he’s taking time to respond to every fan who wished him best of luck.
What a guy. pic.twitter.com/XOq239xGOv
— Tomer Azarly (@TomerAzarly) November 29, 2020
I hope you have a great Monday! Speaking of news, I’ll have some news of my own to share here tomorrow. I think you’ll enjoy it!