Social Media 201

Your Field Guide to What it Means When Someone Complains About Your Brand Online

November 18, 2013
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It can be a scary (online) world out there, y’all. For brands, this online world is particularly scary because they are very visible targets.  There’s no shortage of complaints and negative comments being hurled at them.  What’s worse, if they ignore the comments, they tend to multiply.  What’s even worse, most brands aren’t sure how […]

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Five Ways a Small Business Can Use Social Media to Drive Sales

June 11, 2013
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I have a friend that runs a small retail business and a couple of months ago I gave her a copy of Think Like a Rock Star.  She loves the book and the last two times I’ve been in to see her, we’ve been discussing ways that her business could leverage social media to drive […]

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The Case For Adding ‘Easter Eggs’ to Your Blog Posts

January 11, 2013
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Yesterday C.C. Chapman wrote a fabulous post on why we need ‘next level’ conferences.  Please check it out, and there are a TON of amazing comments, I am still going through them all.  I did want to take a slightly different take on this issue because as I’ve seen in the past, when someone raises […]

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Rethinking how companies connect with influencers

March 22, 2011
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One of the highlights of SXSW for me was getting to catch up with my friend Tom Martin.  Tom was also kind enough to interview me for his Talking With Tom series.  If you haven’t heard about this, Tom started going around the country interviewing marketers. thought leaders and influencers in the social media space […]

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Fans aren’t just for Rockstars: A Framework for helping companies connect with their advocates and vice-versa

March 9, 2011
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Warning: This is an uncharacteristically long post for this blog, but it’s a topic that I am pretty passionate about: Helping companies better connect with their brand advocates and customers, and vice versa.  If you’ve read this blog for any amount of time, you know how I often use the Rockstar analogy to explain how […]

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What happens when a brand evangelist’s message isn’t the same as the brand’s?

February 18, 2011
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All week we’ve been talking about the value for companies and organizations of connecting with, and even embracing and empowering their brand evangelists.  But a recent post by Sean Howard raises a very valid question:  What if an brand evangelist creates content about a brand, that the brand might not approve of?  To illustrate his […]

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What I learned from going on a 3-week blogging bender

February 10, 2011
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On Jan. 18th, I made a commitment to start posting every day here.  No set schedule in mind, I just wanted to start posting every day, and to track what changed here.  I had a few set things in mind that I wanted to track, but I also wanted to see what would happen/change as […]

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The promise of social media for business lies in FEWER conversations

December 20, 2010
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Last Wednesday I held my Think Like a Rockstar blogging class for the Content Marketing Crash Course at Marketing Profs.  The course is over, but if you want to view all 17 classes, here’s information on how you can.  I’ve been spending a lot of time on the Rockstar analogy this year, covering why rockstars […]

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How does search engine traffic affect your blog?

December 14, 2010
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I am definitely not an SEO expert, but after a couple of years of studying up on how search engines work, I think I have at least a 101-level understanding of the topic.  Still, as with most other things, I can learn something better if I can figure out for myself why it works. Earlier […]

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Death by a thousand crappy blog posts

December 7, 2010
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As 2010 comes to a close, it’s a good time to take a long, hard look at your blog.  That’s exactly what I am doing now, and I’m seeing a lot of areas that can and will be improved upon in 2011. A good place to start is by first seeing what worked, and that […]

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Twitter is growing like a weed again, thanks to…..mobile?

September 29, 2010
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Twitter has seen an additional 40 million users since April.  That’s huge, but the interesting point is that usage among mobile devices like tablets and smartphones seems to be driving the majority of the growth. Since April, Twitter has also seen a 62% jump in mobile traffic, and that coincides with it launching its own […]

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