Social Media 201

Tweet23 Share7 Share21 +12Total Shares 53It can be a scary (online) world out there, y’all. For brands, this online world is particularly scary because they are very visible targets.  There’s no shortage of complaints and negative comments being hurled at them.  What’s worse, if they ignore the comments, they tend to multiply.  What’s even worse, […]

Tweet Share31 Share8 +114Total Shares 53I have a friend that runs a small retail business and a couple of months ago I gave her a copy of Think Like a Rock Star.  She loves the book and the last two times I’ve been in to see her, we’ve been discussing ways that her business could […]

Tweet Share1 Share +1Total Shares 1Yesterday C.C. Chapman wrote a fabulous post on why we need ‘next level’ conferences.  Please check it out, and there are a TON of amazing comments, I am still going through them all.  I did want to take a slightly different take on this issue because as I’ve seen in […]

Tweet9 Share1 Share9 +1Total Shares 19One of the highlights of SXSW for me was getting to catch up with my friend Tom Martin.  Tom was also kind enough to interview me for his Talking With Tom series.  If you haven’t heard about this, Tom started going around the country interviewing marketers. thought leaders and influencers […]

Tweet81 Share5 Share53 +1Total Shares 139Warning: This is an uncharacteristically long post for this blog, but it’s a topic that I am pretty passionate about: Helping companies better connect with their brand advocates and customers, and vice versa.  If you’ve read this blog for any amount of time, you know how I often use the […]

Tweet27 Share3 Share21 +1Total Shares 51 All week we’ve been talking about the value for companies and organizations of connecting with, and even embracing and empowering their brand evangelists.  But a recent post by Sean Howard raises a very valid question:  What if an brand evangelist creates content about a brand, that the brand might […]

Tweet38 Share2 Share26 +1Total Shares 66On Jan. 18th, I made a commitment to start posting every day here.  No set schedule in mind, I just wanted to start posting every day, and to track what changed here.  I had a few set things in mind that I wanted to track, but I also wanted to […]

Tweet156 Share12 Share55 +1Total Shares 223 Last Wednesday I held my Think Like a Rockstar blogging class for the Content Marketing Crash Course at Marketing Profs.  The course is over, but if you want to view all 17 classes, here’s information on how you can.  I’ve been spending a lot of time on the Rockstar […]

Tweet25 Share4 Share1 +11Total Shares 31I am definitely not an SEO expert, but after a couple of years of studying up on how search engines work, I think I have at least a 101-level understanding of the topic.  Still, as with most other things, I can learn something better if I can figure out for […]

Tweet31 Share3 Share +1Total Shares 34 As 2010 comes to a close, it’s a good time to take a long, hard look at your blog.  That’s exactly what I am doing now, and I’m seeing a lot of areas that can and will be improved upon in 2011. A good place to start is by […]

Tweet38 Share Share +1Total Shares 38Twitter has seen an additional 40 million users since April.  That’s huge, but the interesting point is that usage among mobile devices like tablets and smartphones seems to be driving the majority of the growth. Since April, Twitter has also seen a 62% jump in mobile traffic, and that coincides […]