Scientists at Rensselaer Polytechnic Institute have concluded that it only takes 10 percent of a population holding an unshakable belief in order to convince the majority to adopt that same belief. In fact, the scientists found that this will always be the case. “When the number of committed opinion holders is below 10 percent, there is no […]
It’s not about having a transactional relationship with your customers, it’s about having an emotional one with your fans. Thoughts?
So I was on Twitter late Friday night, and I saw this tweet from @AmandaPalmer. It got my interest, so I did some checking. I found dozens of tweets from Amanda’s fans either gushing about her and thanking her for letting them attend the secret show, or those that were angry that they missed it. […]