Beginning July 1, student-athletes are permitted to earn compensation for their name, image or likeness. The link below provides helpful information for student-athletes, supporters of Alabama Athletics and employees of The University of Alabama about NIL. — Alabama Athletics (@UA_Athletics) June 29, 2021 And just like that, the worlds of branding, marketing and amateur athletics […]
It’s Not About ‘The Hustle’, it’s About Having Something Worth Hustling For
Over the last 10 years or so, workers have been told that they need to work harder, or hustle. In fact, Hustle Culture has been prized at many companies. The idea is, the harder you work, the more you care. Working more hours makes you a better employee, or business owner. Of course, it’s complete […]
The Secret to Spotting Business Opportunities
“If I had asked people what they wanted, they would have said a faster horse.” – Henry Ford This quote from the founder of Ford Motor Co is often offered as an example of how the customer doesn’t always know what it wants. I disagree, the customer always knows what it wants, it’s up to […]
Monday’s Marketing Minute: Clubhouse Signing Content Deals, Twitter’s Growth, Biz Returning to Pre-Pandemic Levels
Happy Monday! Big content week ahead, new posts every day through Friday, hope you enjoy! Here’s a few marketing and digital stories that caught my eye: Clubhouse signed an exclusive deal with the NFL to provide content during last week’s NFL draft. I think this opens up some interesting possibilities, as we already have […]
Two Things You Can Start Doing Today to Immediately Make Your Business Blog More Interesting
Let’s be honest, most of us do not get up every morning ready to read our favorite business blog. I have great sympathy for the writers and content managers who are tasked with creating content for their company’s blog. Drawing people to a business blog, and engaging them so they become regular readers is a […]
The In-Person Renaissance Is Coming
Back around May, I saw a video on Facebook. It was two cousins, both around 8 or 9. They were standing about 6 feet apart, and giggling. A parent of one of the children explained that the cousins hadn’t been able to see each other for weeks due to covid restrictions, and they were about […]
We Are the News Now
This morning I saw this tweet about the fall of newspapers in the US: US newspapers since WW2: flat circulation, rising ad inventory and page count, more and more writers to pad out the ad inventory with copy… until the whole thing goes in reverse. pic.twitter.com/l2RQoRsDQ5 — Benedict Evans (@benedictevans) September 17, 2020 This graph […]
How to Create a World-Class Brand Ambassador Program
This post on 10 Thing to Remember When Creating a Brand Ambassador Program remains one of the most popular posts I’ve ever written. So to start off the new year, I wanted to do a deeper dive into the topic of creating and launching a successful brand ambassador program, and walk you through the process from […]
How Often Should You Blog If You Have a Business Blog?
One of the biggest questions bloggers of all stripes face is how often they should blog. For personal bloggers, the answer is simple; whenever you want. But for business bloggers who use blogging as a way to drive new sales and for building awareness, a posting strategy is far more important. Business bloggers face many […]
The Best Strategy to Adopt in 2018 is a More Flexible One
It’s the end of the year and companies across the country and world are knee-deep in business planning for 2018. Budgets are being justified, planned and allocated based on strategies created to execute against business goals for the coming year. The best strategy you can adopt in 2018 is a more flexible one. The strategy […]