Community Building

After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As of now, I’m ready to explore […]

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Hey y’all!  Welcome to the 18th episode of The Fan-Damn-Tastic Marketing Show!  Last week’s episode talked about cultivating customers, and I wanted to talk a bit more about that this week and give you a few very simple examples of how you can do this on Twitter by showing you how I do the same […]

Almost a year ago, my friend Kelly Hungerford contacted me about working with Paper.li to help the company build structures to help it more efficiently connect with its users and create value for them.  Paper.li has a pretty devoted userbase, and a big reason why is because of the personalized customer service (or ‘customer care’ […]

Welcome to the 12th episode of The Fan-Damn-Tastic Marketing Show!  BTW before I get to the Show Notes for this episode, thank y’all for making last Tuesday the best day for downloads of the show at 66 downloads!  That’s the best in the history of the show since it was launched last May!  Thanks to […]

Watch this video.  Now. Then forward it to your boss and ask her “What would our business look like if our customers loved us that much?” Or maybe the better question to ask is, “Why don’t we love our customers as much as Taylor Swift loves her fans?” Because you don’t.  And you should. I […]

Earlier this decade, Patagonia made a rather bizarre plea to its customers: Stop buying our stuff.  The outdoor apparel brand launched a marketing campaign designed to ask customers to reconsider their shopping habits.  To stop buying new coats when their current one was just fine, to stop indulging in spending sprees on Black Friday and […]

On Feb. 13, 1997, the ship Tokio Express was bound for New York when it was struck by a huge wave about 20 miles off the coast of England.  As a result, dozens of shipping containers were thrown overboard and into the sea.  Among the lost cargo was almost 5 million Lego toys and pieces. Almost […]

A few years ago, the band Blink 182 was getting ready to release its new single.  It went to YouTube and found thousands of instances where fans of the band were illegally using its music in homemade videos. The band cataloged over 100,000 instances of copyright infringement by its fans, then instead of sending lawyers […]

One of the biggest struggles that blogging brands face is creating engagement with their customers.  It’s tough to sell your boss on how effective your blog is if none of your customers are reading your content.  Here’s five proven ways to not only build readership, but convert passive readers into active participants on your blog: […]

Yesterday was the best traffic day ever on this blog.  I checked and the 2nd best traffic day came in January of 2011 and the 3rd best in July of 2009.  In other words, it took a long time and a lot of work to reach yesterday. Something else I noticed as I was going […]

We are self-selecting buyers.  Thanks to the huge amounts of information, opinions and data available online, we can research any type of purchase decision beforehand, and know whether or not it makes sense for us.  This takes the ability of your brand to ‘sell’ me completely out of the equation. Or does it?  Last week […]