Influencer marketing continues to thrive as brands look to align themselves with social media darlings who have cultivated the audiences that brands covet. A new study from SlickText has some wonderful insights not only into the type of content we want from influencers, but how those views change across different age groups. Before we get […]
NIL Laws Are Now In Effect In Multiple States
Beginning July 1, student-athletes are permitted to earn compensation for their name, image or likeness. The link below provides helpful information for student-athletes, supporters of Alabama Athletics and employees of The University of Alabama about NIL. — Alabama Athletics (@UA_Athletics) June 29, 2021 And just like that, the worlds of branding, marketing and amateur athletics […]
Monday’s Marketing Minute: Clubhouse Arrives on Android, FB’s Group Accelerator Program, Gen Z Likes Influencers
Happy Monday, y’all! Some big social media tech news this week as we are already in the middle of May. Summer is around the corner! The wait is finally over for Android users, Clubhouse is here. It looks like it’s being rolled out to US users first, with the rest of the world getting […]
Why Twitch is a Game-Changer For Letting Millennials Influence At Scale
Have you ever seen something, or heard an idea, and you knew it was significant, but you also knew that you didn’t fully appreciate why it was so important? I’ve spent a LOT of time with Twitch streams the last couple of years. The content creators are highly entertaining, and the best ones are great […]
Monday’s Marketing Minute: Growing Distrust of Influencers, Driving More Sales With Email
Happy Monday, y’all! Hope everyone had a wonderful weekend and is ready to have a great week! Here’s a few stories that caught my eye the last few days: I thought this study from Ipsos was very interesting. It found that most consumers don’t put much trust in influencers. In fact, the study found […]
The Difference Between a Brand Ambassador and a Brand ‘Spokesperson’
The terms ‘brand ambassador’, ‘brand spokesperson’ and ‘influencers’ are used almost interchangeably these days, so let’s talk about how each group is different. Once you understand the differences, you will have a much better idea of how to use each in your marketing strategies. A brand ambassador is a person who works to promote and […]
What I Saw and Learned at Adobe Summit 2019
This year I made my third trip to Las Vegas for the Adobe Summit as part of the Adobe Insiders group. This is a group of influencers who serve as on site ‘correspondents’ for Adobe in helping to promote the event and share key insights. We also serve to advise Adobe on the focus, structure […]
How to Create a World-Class Brand Ambassador Program
This post on 10 Thing to Remember When Creating a Brand Ambassador Program remains one of the most popular posts I’ve ever written. So to start off the new year, I wanted to do a deeper dive into the topic of creating and launching a successful brand ambassador program, and walk you through the process from […]
How Facebook Just Changed Influencer Marketing and What Needs to Happen Next
Last week without much fanfare, Facebook made a pretty big change to how brands work with influencers on its site. Previously, a brand would have to share an influencer’s post before they could boost it. Now, brands can boost any influencer’s post as long as the influencer is authorized to tag the brand in their […]
A Quick Overview of Lenny and Larry’s Brand Ambassador Program
I am constantly looking for nutritional snacks and such for when I travel. I am an extremely picky eater, plus I had my gall bladder removed a few years ago, and if I don’t eat regularly, it can cause headaches and slight nausea. So having tasty and ideally nutritious snacks while traveling is a must […]