MackCollier.com

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Two WordPress plugins to help convert new visitors into readers

According to Google Analytics, at least 25% of the traffic here is coming from Twitter and Facebook.  Which is great, but the problem is that a lot of these visitors are here for the 1st time, and often they will only be here long enough to read the latest post, maybe leave a comment, and then they are gone.  And they likely won’t be back unless someone in their network links to another of my posts.  We are beginning to use our networks as our newstand, we quickly check out shared links, but bounce to the next one just as quickly.

So I started thinking, if there was a way to convert just 10% of those new visitors that were coming from Twitter and Facebook every day, that could make a HUGE impact on this blog’s readership!  To help me do this, I’ve added two plugins that I wanted to share with you, to see if you can benefit from them as well.

1 – Comment Redirect.  I can tell that this plugin has been a BIG hit with yall, as I get a few emails every week on how much readers love this.  What comment redirect does is redirect FIRST time commenters to a page of your choice, after they leave their comment.  On that page you can put whatever information you want.  Since I am hoping to get first time commenters to become regular readers, my page thanks them for commenting, and then gives them a way to subscribe to this blog’s feed, and follow me on Twitter.  Also, I have an area where they can learn about my services.  Here’s where you can learn more about this plugin, or from your WordPress dashboard, go to plugins, and then search for it.  Thanks to Amy for introducing this one to me.  If you’ve never commented here before, you can leave one to see what my page looks like 😉

2 – WP Greet Box – I discovered this one on C.C.’s blog.  What WP Greet Box does is target new visitors based on where they came from, and offers you the ability to give them a custom welcome message!  For example, if you come here for the 1st time from Twitter, the plugin should notice that and offer a small message box above the post and welcome you.  For Twitter, you are giving a window box that gives you the options to tweet the post to Twitter, and follow me on Twitter.  You can learn more about the plugin here.  Below is a snapshot of what the box would look like for a new visitor from Twitter to my last post on introverts and social media.

To be honest, I’ve just started using this plugin and I’m not 100% sold on it.  It’s a good idea, but it’s also slightly intrusive at the top of the post.  I think a similar message at the end of the post might be a better idea.  I will track my number of readers/followers for a couple of weeks and see if there are noticeable changes.

But notice that for both these plugins, the idea is to focus on the type of behavior that I want to encourage.  I want more comments, so the Comment Redirect plugin is there to make sure that first time commenters know that I appreciate them and how they are helping to make the content here more interesting.  With the WP Greet Box, I want first time visitors to stay in touch with me, so I give them custom ways to do this, based on the site they came from.

What about you?  What plugins are you using to help convert first time visitors into readers?  What other options are there, or do you know of something similar to WP Greet Box?  I would like to see what else is available.  But I think the point is that it just makes sense to make it as easy as possible for new visitors to subscribe to your content, and to keep up with the new content you are creating.

 

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How to use Google Reader to share and promote content on Twitter

Last week I wrote a post here on sharing and promoting content on Twitter, and included seven tips on doing this.  But several of you have asked for a better explanation of the 6th step:

Wrap as much amazing shared content around YOUR content as possible.  Want to share your newest blog post on Twitter?  Fine, but it will get more exposure and traffic if you also share 10 posts from other writers that same day.  I’ve tested this as well, whenever I share other people’s content and mix MY post in with their posts, I get far more traffic.

The main way I do this, is with Google Reader.  Here’s how:

First, I go through all the sites and blogs I am subscribed to.  I am looking for interesting posts and articles that I think will be helpful to my network.  As I find them, I use HootSuite to schedule a tweet out with a link to the post/article.  I schedule the tweets so they start at 8am the following day, and then every 15 mins after that.  What I’m wanting to do is schedule tweets with links to other posts/articles from at least 8am through 9:45am.  Then at 10:00am I tweet a link out to my post for the day.  I’m writing this post late on Tuesday night, and the pic to the right shows the tweets that I have scheduled to run Weds morning.

Now the great thing about Google Reader is that it makes it dead simple to keep up with the feeds you are subscribed to.  And you will probably find a ton of great content simply by keeping up with the feeds you are subscribed to.  But here’s a tip for finding the true gems in Google Reader: The shared items from the people you follow.

Think of this as all the people you follow going through their feeds and digging out the best stuff they find, and sharing it with you.  It’s not only a wonderful discovery tool, but can help you find new sites and blogs to subscribe to.  Below is a screenshot of ChelPixie’s shared items:

Why this approach works for me:

1 – It helps me find great content to share with my network on Twitter.  This increases the size of my network, and their connection to me.

2 – It draws more attention to MY content when I share it.  That’s why I share several links to valuable posts from OTHER people first, then a link to MY post.  As I am sharing more great content every 15 mins, more people are RTing my tweets, and paying attention to tweets I am leaving.

3 – It gives me ideas for content *I* can create.  By seeing which topics are popular with other bloggers, and are being shared, it gives me an idea of which topics are resonating with others.

4 – It saves time.  How many times have you heard that you need to tweet out X number of times a day?  By following this schedule, I can hit that number by 10am every morning.  By keeping up to date on my feeds via Google Reader, that gives me more ideas for posts, which saves time on my blogging.

5 – It makes other people more likely to promote MY content.  When you promote other people’s content, a funny thing happens; They are more likely to promote YOUR content.  Now a very important distinction needs to be made here, you need to share content with your Twitter network because YOU think it has value.  You should never share content because you want someone to promote your content.  That simply undermines all of the above.

6 – It gives me a way to promote people that have helped me.  Certain people are amazing about helping me both personally and professionally.  These people are MY A-Listers, and I try to promote as much of their content as possible.

 

So that’s how I use Google Reader to find more content to share and promote on Twitter.  What works for you?

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So what the hell is Twitter anyway?

So how do you explain what Twitter is to someone that’s never used it before?  It’s not easy, is it?  When I try to explain what Twitter is to friends and others, I try to talk about different ways that you can use the site.  Here’s some examples:

Twitter as a networking tool.

One of the things that first attracted me to Twitter was that I suddenly had access to such a wide array of influencers, authors, CEOs and celebrities that I otherwise had little chance of talking to.  But with Twitter, all you have to do is jump on the site and you can message them directly.  Now there’s no guarantee the people you try to connect with will answer you, but some will, and who knows, a few may actually….gasp….FOLLOW you!

Also, if you attend offlink networking events or meetups, you can easily collect the Twitter names of the people you connect with, and stay in touch on Twitter.  For me, the ability to use Twitter as a networking platform is the biggest benefit I get from using the site.

Twitter as a news feed.

As Twitter has grown in popularity over the past couple of years, mainstream media sources have flocked to the site.  Almost every major news source on the planet has a Twitter account.  This means that every one of your favorite blogs and news sites (and the ones of all your friends) likely all have Twitter account where they are posting links to their newest posts and articles.  You can follow your favorite sources, and then have all of your favorite news delivered right to you via Twitter!  And Twitter has become a fabulous source for breaking news, usually information is exchanged among Twitter’s users around breaking news events before it is reported by mainstream media.  So if you want to stay informed and abreast of all the latest news, there’s no better way to do this than via Twitter.

Twitter as your personal search engine.

This is an advantage you’ll begin to notice after you have begun to build a network on Twitter.  For example, let’s say you are taking a date to see the new action flick that’s debuting tonite in theaters.  But when you arrive at the theater, you discover that it’s sold out!  So now you have to pick from among 3 other movies that you know nothing about.  So ask Twitter!  You can tweet out a recommendation to your Twitter followers and (based on the size and responsiveness of your network) get several answers in a few minutes, if not a few seconds!

For example, a couple of years ago I was arriving in Texas to speak at an event.  All I knew about my hotel was that it was at ‘the Sheraton downtown’.  Now I thought there was only one Sheraton downtown, so when I got on the shuttle, the driver announced that there were TWO Sheratons downtown!  Uh-oh!  So I quickly tweeted out my Twitter followers that were attending the same event asking them which Sheraton the event was being held at.  Within a minute I had several people tweet me which Sheraton it was.  Awesome!  But then someone DMed me the name and address of the Sheraton PLUS their phone number!  If I had tried to use my phone to get on Google and find this exact same information, there’s no way I could have done it as quickly.

Twitter as a crowd-sourcing platform.

Twitter is a great way to get several answers to a question or opinions on a topic.  In fact, a great use of Twitter as a crowd-sourcing platform is to ask your network what you should write about on your blog.  Or if you know what you want to write about, use your network to give you ideas and help you flesh out the post.  From a company standpoint, it’s a wonderful way to get feedback as well.

Twitter as a chat room.

When you think about it, Twitter really is very similar to a chat room.  It’s just that the functionality is a bit different, not everyone can see what everyone else is saying, but everyone that’s following you can see your tweets.  So add in a few more controls and you have functionality that’s similar to a chat room.  And as such, that means you can use Twitter as a conversation platform, very similar to the way you use chat rooms!

 

So there’s some ideas on ways to incorporate the different ways you can use Twitter, to explain to others exactly what the site is.  How do you explain what Twitter is to others?

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A no-nonsense guide to sharing and promoting content on Twitter

I’m coming up on my 4th anniversary of being on Twitter.  The way I have used Twitter has changed at least a dozen times, and I am constantly experimenting with how to use the site to best meet my goals.  Here’s some tips I have learned for how I share and promote content on Twitter:

1 – Think about who you are trying to connect with.  Once you figure out who you are trying to reach, then you’ll have a much better idea of what type of content they need.  And if you can share valuable content with these people, that will improve the chances of them following you, and then promoting you to their networks.

2 – Promote ‘helpful’ content as much as possible. Share content that educates, that solves problems.  A lot of my content is based around 101 and 102 level social media how-tos and instructional articles and posts.  Because ultimately, I want to reach companies that need help with using social media to connect with their customers.  So sharing helpful content helps me connect with these people, and it increases the chance that someone will mention me if they are in contact with a company that does need help.

3 – Sharing other people’s content increases interest in your own.  I actually tracked this and saw the results on this site.  When I share more content from other people, it drives traffic back here.  Why?  Because sharing useful content introduces me to new people, who want to check out who I am, and my site.

4 – Promote the hell out of smart people.  Seriously, when you find someone that’s smart, you cannot promote their content enough.  This is why I promote almost every post that Beth, Lisa or Shannon writes.  I know that they always create valuable and helpful content that will be appreciated by my network.  That is always my main goal, give my network valuable content.

5 – Don’t share content to get on someone’s radar, share content because it’s amazing.  In many ways, you are known by the content you share.  So go for amazing content, it matters not who created it.

6 – Wrap as much amazing shared content around YOUR content as possible.  Want to share your newest blog post on Twitter?  Fine, but it will get more exposure and traffic if you also share 10 posts from other writers that same day.  I’ve tested this as well, whenever I share other people’s content and mix MY post in with their posts, I get far more traffic.

7 – YOU have to make your own list.  This is my list.  Make your own.  And you can use this list as your starting point, but you have to tweak and tinker and experiment to find a system that works for YOU.  This works for me, it might work well for you as well, or maybe you need to make wholesale changes.

Speaking of which, what is your best tip for sharing content on Twitter?

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#Blogchat for 3-13: What can company blogs learn from personal bloggers?

1680PR's Ken Lingad

Hopefully, you’ll be one of the 100 people that can join us in Austin for the 1st ever LIVE #Blogchat on Sunday.  But if not, we’ll still be doing #Blogchat on Twitter this Sunday during our regular time slot of 8pm Central.  And the topic will be the same as the one we’ll be tackling at SXSW, What can company blogs learn from personal bloggers?  And this #Blogchat will be sponsored by 1680PR, and 1680PR’s Ken Lingad will be co-hosting with me.

Also, if you’ll be in Austin and can’t make it to the Live #Blogchat (or even if you can), you can still hang out with Ken and I Sunday night from 7pm-9pm as we co-host #Blogchat.  Not sure where we’ll be setup, but it will likely be at the Hilton or somewhere close by.  When a location is finalized, I’ll update this post.

See everyone this Sunday!

 

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Fans aren’t just for Rockstars: A Framework for helping companies connect with their advocates and vice-versa

Warning: This is an uncharacteristically long post for this blog, but it’s a topic that I am pretty passionate about: Helping companies better connect with their brand advocates and customers, and vice versa.  If you’ve read this blog for any amount of time, you know how I often use the Rockstar analogy to explain how Rockstars have fans, while companies have customers.  This post attempts to address this point, and provide a framework for how companies can better connect to their customers and advocates.  And vice-versa, with the end goal being that both the customer and the company better understand each other, and the financial benefits that the business will enjoy as a result.

The best post on social media that you have likely never read is this one from Hugh in 2005.  In it, Hugh makes the case for corporate blogging (remember this was a year before Twitter was launched and the Goliath of the social media arena at the time was MySpace), and talks about the conversations that companies have internally, versus the one their customers are having externally.  The idea being that a corporate blog makes it easier for the customer to bring their external conversation to the company, and the company can more easily bring their internal conversation to the customer.

Ideally, both groups would become more closely aligned, as a result of better understanding each other.  As the customer’s external conversation begins to be heard and understood by the company, then the company’s internal conversation changes a bit.  And that change likely moves it closer to the external one, and in theory, as each group better understands the other, the two separate conversations will gravitate toward each other.  This is what I was talking about in my post on the promise of social media for businesses lies in FEWER conversations.

I was recently talking to Liz Strauss about this concept, about how businesses need to better understand the external conversation their customer are having, and how it will change the internal conversation. The idea is that businesses should be connected to their customers, especially their advocates, and bring that external conversation to the company, so they can better understand and connect with their customers.  And at the same time, find a way to connect with the customer so they can better understand the internal conversation the company is having, and the company itself.  Liz asked a very good question: “What’s the process for that?”

Uhhhhh…..

So I decided to come up with a process to do just that.  This is rough and I’ll no doubt be editing it constantly as time goes by.

To better understand what I’m suggesting, let’s look at a fictional B2C company, Carl’s Soda.  CS is middle of the pack in a crowded industry, and like most companies, can tell you their customer demographics, but doesn’t have a lot of direct interaction with their customers.  They have average customer satisfaction (avg to the beverage industry) scores, yet like most companies, do have their customer advocates.  Though the company does little to engage this group.  The majority of its marketing and advertising is done via traditional channels, with the pre-requisite experimenting being done online, especially with social media.

In short, they are pretty much lost in the shuffle in a crowded industry.  We want to see if we can change that by better connecting the company to its customers, and its customers to the company.

What we need to do is find a way to help CS get a better understanding of their customers via the external conversation that its customers are having about the brand.  At the same time, we need to take the internal conversation that the company is having about itself and its customers, and take that to its customers, in an effort to not only build brand awareness, but to also help its customers better understand the brand.  Because once both groups better understand each other, that’s going to facilitate more communication between both groups, which will increase understanding, which will lead to trust.  Which will move CS from middle of the pack, to the front of the pack.  As Steve Knox said:

As you’ll see as this process is fleshed out, it’s going to not only embrace and empower CS’s existing brand advocates, but cultivate new ones as well.

Step One: Creation of a Customer Insights Team

Responsibilites:

  • This group will be responsible for not only monitoring online and offline product and company mentions, but for preparing findings and providing them to relevant departments within the company, such as marketing, PR, customer services, product development/design, etc.
  • Additionally, this team will closely track changes in the volume of online mentions, as well as the sentiment.
  • Responsible for internal education of customers and interacting with them online.

Step Two: Creation of a Brand Ambassador Program for Carl’s Soda

As stated above, Carl’s Soda has its share of brand advocates, but really hasn’t done anything to engage them.  That starts with this program, which will be invitation-only and cap membership at 100.  This will give Carl’s Soda the ability to not only connect directly with its most passionate customers, but a mechanism to give them the tools to spread their love of Carl’s Soda to other customers.  If you’re looking at an existing model to compare this to, look at what Fiskars has done in creating The Fiskateers movement.

Step Three: Creation of an Internal Social Networking Site for Carl’s Soda’s employees

This would be a way for employees to learn more about each other, and share ideas and feedback.  This would also give employees a way to give feedback on the working environment, and suggestions for improvement.  Unlike the brand ambassador program, this should be open to any employees that want to participate.  Similar corporate models could be Best Buy’s Blue Shirt Nation, or Dell’s internal IdeaStorm for employees.

Now we need a mechanism in place to facilitate the flow of the external the customers are having to the internal walls of the company, and a separate mechanism in place that will facilitate the flow of the internal conversation that the company is having about itself and its customers, to the customers.  This leads to Steps Four and Five:

Step Four: Creation of a Brand Advisory Council

This will be a 6-person council comprised of 4 brand advocates for the company, and 2 customer advocates (who are company employees).  The 4 brand advocates will be chosen from the membership of the brand ambassador program.

Responsibilities:

  • The Brand Advisory Council will be over the Brand Ambassador Program.
  • The Brand Advisory Council will work with the Customer Insights Team to ensure that Carl’s Soda has the most accurate information about its customers
  • Will meet quarterly with key executives at Carl’s Soda to give them greater insights into the company’s customers and advocates.

Step Five: Creation of a Customer Advisory Council

This will be a 6-person council comprised of 4 customer advocates (who are company employees), and 2 brand advocates, who are also members of the Brand Advisory Council.

Responsibilities:

  • Will be over the internal social networking site for employees as detailed in Step Three.
  • The Customer Advisory Council will be responsible for bringing the internal conversation that the company is having about itself and its customers, to its customers.  This could be done via meetups, or even social media by highlighting employees and their thoughts via posts, video, etc.
  • Will meet quarterly with key executives at Carl’s Soda to give them greater insights into the company’s employees and the internal conversation they are having about the company, and its customers.

Now as I stated above, this is a rough draft and I will no doubt be altering this several times in the future.  But the entire reason for this process is based on this truth: Participating in a conversation changes that conversation.  This process is about finding a way to better align the external conversation that customers are having about the company, with the internal conversation that the company is having about its customers.

The benefits of this process include:

  • A better understanding of its customers, which leads the company to more effectively and efficiently market to its customers.  Which lowers marketing costs.
  • As the company better understands its customers, and vice versa, customer satisfaction improves.
  • As the company’s employees have a mechanism in place (internal socnet) to connect with each other and provide feedback on the company itself, employee satisfaction improves.


Why I think this is so important

Several times I’ve written here and elsewhere about how rockstars connect with their fans, and more or less have the same conversation.  Some companies, such as Harley-Davidson, have many brand advocates, and as a result, the internal and external conversations aren’t that far apart.  Harley-Davidson loves its products and brand for many of the same reasons its customers do.

But many companies have difficulty with this because the conversation the company is having and the one the customers are having about the company, are usually quite disjointed.  This process attempts to address that, and bring the two conversations more closely together.

At the end of the day, companies cannot afford to ignore their customers any longer.  Customers now have the tools available to them to mobilize and communicate with themselves far faster than the company can communicate on its own behalf.  Recent PR trainwrecks like Motrin Moms and Kenneth Cole’s #Egypt tweets on Twitter attest to this.  Companies have to not only be aware of what their customers are saying, but find a way to bring that conversation into their walls, and vice versa.  This process helps them get started along that path.

What have I missed? And there is a TON I have missed, trust me.  Does this make sense?  Again, it’s the starting point, the execution side hasn’t really been addressed yet.  What would that look like?

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#Blogchat schedule with Ann Handley & C.C. Chapman!

Or “The one with so much smartitude we needed an extra co-host” 😉

Join Content Rules co-authors C.C. Chapman and Ann Handley as they co-host #Blogchat tonite at 8pm Central!  The topic is How to Create Engaging Blog Posts, and since these two smarties literally wrote the book on this topic, they are the perfect fit!

If you want to follow along with us, I suggest you use TweetDeck, and create 3 columns: One for all #Blogchat tweets, one for @MarketingProfs’ tweets, and one for @CC_Chapman’s tweets.  Also PLEASE make sure you follow Ann and C.C., even if you can’t join is today, as both are brilliant and super-helpful.  Also, make sure you subscribe to their sites(here’s Ann’s, and here’s C.C.’s) and of course check out their book, Content Rules.

As for the format, here’s what we’ll discuss:

1 – At 8:00pm, we’ll discuss how to create engaging blog posts.  So if you have any questions for Ann and C.C. on how to create more engaging blog posts, this is where you want to be!

2 – At 8:30pm we’ll shift to talk about how to ‘re-imagine’ content, as Ann and C.C. describe it in Content Rules.  That is, how to take one piece of content, such as a webinar or white paper, and also get a blog post(s), an interview, or whatever.  I know that one of the issues #Blogchat participants are constantly struggling with is how to create more content, so the tips here from Ann and C.C. will be a big help!

As always, make sure you take a LOT of notes 😉

If you’ve never joined #Blogchat and want to know what it’s all about, click here.  The general rule is that we are all here to learn from each other.  If you have any questions, feel free to ask, #Blogchat has an amazingly helpful community, and we’ll be happy to help you if we can, so just ask!

And a final reminder, if you’ll be attending SXSW, Ann and C.C. will be one of FIVE amazing co-hosts at the LIVE #Blogchat in Austin!

Thanks again to C.C. and Ann for agreeing to join us!

 

 

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My SXSW schedule

social media training, brand evangelists

This time next week, my plane will (hopefully) just be landing in Austin.  I’ve never been this excited about attending SXSW and I have a ton of events I’ll be attending, so I wanted to list everything here, so hopefully we can connect.  I’ll be at SXSW from next Friday through Monday afternoon.  The majority of my time on Friday and Monday during the day will be devoted to meetings, and I’ll be in the Austin Convention Center for the most part.

If you are a company (Especially big brand B2C) that:

  • Needs Social Media Training
  • Needs Social Media Consulting or Advisement
  • Needs help launching a brand ambassador or blogger/influencer outreach program
  • Want to discuss sponsoring a future #Blogchat or sponsoring a LIVE #Blogchat event

Then please email me and let’s set up a time to discuss your needs.  I’ve already got some meetings scheduled during Friday and Monday, but if you want to discuss how we can work together, I’ll make sure we get a chance to connect.

As for Saturday and Sunday (and Friday night), I am going to spend those days connecting with my old and new friends.  Here’s the events I will be at:

Friday Night: Ignite Social Media Party, starting at 7pm.

Saturday: Tequila Now party for the Now Revolution from 1:30 – 3:30pm.

Saturday Night: Either Wiley book party, or Frog Design’s Opening Party (which would be better?)

Sunday: #AllHat3 from 12:30 – 3:00pm

Sunday: #Blogchat LIVE at SXSW from 3:30-6:00pm (YES!)

Sunday Night: #Blogchat on Twitter from 7pm-9:30pm (probably from the Hilton lobby ;))

So if we haven’t met let’s please do so at SXSW!  Feel free to email me and we can get together and I can shake your hand, at least 😉

 

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#Blogchat is coming to SXSW!

UPDATE: #Blogchat LIVE at SXSW is officially SOLD OUT.  If you are on the waiting list please come anyway as this is SXSW and no one’s schedule is set in stone.  We’ll get in everyone that we have room for.  The location of the Social Media Clubhouse is 601 Brushy #107, between East 6th and 7th (one block East of Highway 35). The meet and greet with attendees and sponsors starts at 4pm, and the official #Blogchat will start at 5pm.  Please arrive as soon as you can so you can pick the floor/co-hosts you want to join, and to get a good seat!  I am SO excited about this and cannot wait to see y’all!

I don’t think I’ve ever been as excited to write a post as this one.  Two years ago #Blogchat started by accident, and now it’s coming to the largest Social Media conference/event on the planet: South By Southwest Interactive.

Next month in Austin, on Sunday March the 13th, #Blogchat will be LIVE at SXSW.  From 4pm – 6pm we’ll have a live #Blogchat at the Social Media Clubhouse.  This event is made possible because of two amazing sponsors, and I wanted to introduce both of them to you now:

Main Sponsor of #Blogchat at SXSW: 1680PR

1680PR is a specialized firm that provides advice in the particular fields of Public Relations and Strategic Marketing: positioning, branding, and imaging. Departments of State and government heads; music, film, and television personalities; entertainment industry executives; Native American Tribes and native enterprises; non-profit organizations; and entrepreneurs continue to benefit from the expertise of its consultancy.

The firm commands a distinctive presence in the global arena, leveraging the interdisciplinary strengths of no less than eight departments under the 1680 brand: Public Relations (PR), Social Media (SM), Talent, Motion Pictures, Digital Entertainment, Creative, Entertainment, and Artist Management.  They have offices in Albuquerque, Atlanta and Los Angeles.

You can learn more about 1680PR by visiting their website, blog, YouTube Channel and PLEASE follow them on Twitter.

Technology Sponsor for #Blogchat at SXSW – Dell

For more than 26 years, Dell has empowered countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust Dell to deliver technology solutions that help them do and achieve more, whether they’re at home, work, school or anywhere in their world.

Additionally, Dell is a corporate Social Media pioneer, with arguably the largest new media footprint of any brand on the planet.  You can learn more about Dell’s Social media efforts by following its Direct2Dell blog or on Facebook or YouTube.

The #Blogchat LIVE at SXSW Format

What we’ll do is have a live discussion at the venue about this topic: What can company blogs learn from personal bloggers?  Think about the ways that personal bloggers develop community and content on their blogs, for example, and how company bloggers could take these lessons and apply it to their own efforts.  If you’ve attended SXSW before and are familiar with the Core Conversation sessions, the format will be similar to that.  Just a bunch of smart people in a room together conversating and learning from each other.

#Blogchat will be held at the Social Media Clubhouse, which will be located in a 4-story(!) townhouse just a few blocks from the Austin Convention Center.  Special thanks to Chris Heuer, Kristie Wells and the good folks at Social Media Club for helping us promote this event.

Now the Social Media Clubhouse will be a fabulous venue for #Blogchat, but there were a couple of considerations.  First, due to its capacity, attendance for the event has been capped at 100.  So if you want to attend, please make sure you register here ASAP!  Second, the max capacity for any floor is about 40, so that means we’d have to spread the conversation out over 2-3 floors!  Which also means that I can’t be the only host here, I need some help!  So without further adieu, here are your FIVE co-hosts that will be joining me to lead the conversations for #Blogchat – SXSW:

Ken Lingad – The driving force behind 1680PR, Ken is referenced in the global media arena as a “visionary impresario.” Ken Lingad (Isleta Pueblo) is overwhelmingly acknowledged as the sole “architect” behind the most successful public relations and strategic marketing campaigns ever fielded in Santa Fe’s Contemporary Native Arts arena.  And he gets to work with clients in the film, music and entertainment industries.  Yeah, I want that job!  You can learn more about Ken here.

Richard Binhammer – Besides being a Senior Manager at Dell, Richard is one of the most influential people in the corporate Social Media world, and since 2006 he’s been helping Dell’s Social Media and Digital teams connect with Dell’s customers.  And he’s played no small role in Dell being an amazing case study in how corporations can use Social Media effectively.  As he likes to say about Dell’s efforts, ‘We’re Listening’.  Oh and he’s a helluva nice guy to boot.

Shannon Paul – Shannon currently manages Social Media for Blue Cross Blue Shield of Michigan.  Before that, she was the Social Media Specialist for Peak6 Online, and the New Media Manager for the NHL’s Detroit Red Wings.  Additionally, she is a former #Blogchat co-host, and remains one of the most popular and requested co-hosts #Blogchat has ever had.  And besides just radiating smartitude, she’s also one of my favorite people on the planet, and one of the nicest people you will ever meet.

C.C. Chapman – C.C. is truly one of the pioneers of social media.  He’s been immersed in using these tools for years, and was one of the first podcasters on the internet.  But that’s on the personal side of social media.  Additionally, he’s worked with some of the largest brands on the planet, such as Coca-Cola, HBO, American Eagle and Warner Bros to help them use New Media to connect with their customers and brand advocates.  He also co-wrote Content Rules with Ann Handley, the definitive book on creating amazing online content.

And we’ll be announcing one more co-host at the event!

From 4:00-5:00pm, we will have a meet and greet, just like we do every Sunday night at 7pm for an hour before the actual #Blogchat starts.  And here’s a hint: You’ll want to connect with Ken, Richard, Shannon and C.C. especially to learn more about the work they are doing.  Maybe you bloggers could even try to snag an interview with them?

Then at 5:00pm the fun starts and we’ll have conversations happening on 3 different floors of the Social Media Clubhouse, with Ken Richard, Shannon C.C. and myself leading the discussion on each floor.

So the schedule is:

Topic – What can company blogs learn from personal bloggers?

Meet and greet with sponsors, co-hosts and attendees – 4:00-5:00pm Central

#Blogchat LIVE at SXSW – 5:00-6:00pm

So please run (don’t walk) to the EventBrite page and register for #Blogchat LIVE at SXSW!  Remember, space is limited to the 1st 100 people, so please get in ASAP!  And if you can’t join us in Austin, don’t worry, Ken and I will be pulling double-duty on the 13th, and we will co-host #Blogchat on Twitter at its regular time starting at 8pm Central, covering the same topic, What can company blogs learn from personal bloggers?

Finally, let me close with this.

Thanks to all of you.  The past two years of #Blogchat have been a truly amazing experience.  It’s been truly humbling to see all of you embrace the idea of creating a place on Twitter where we can all come together and learn about blogging from each other, and together, create something larger than ourselves.  #Blogchat coming to SXSW is a testament to the power of your combined smartitude, and the size of the community that all of you have played a role in creating over the last two years.  I will miss every single of one you that can’t join us in Austin next month, but know that there will be more Live #Blogchat events in the future.  And I will also be bringing more amazing co-hosts and sponsors to #Blogchat that will help us all continue to grow what is the largest weekly Twitter chat on the planet.

All because of you.  Thank you.

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How Is Twitter Impacting Search and SEO? Here’s the (Visual) Proof

Yesterday’s post on Social Media Crisis Management was a bit of experiment to see how highly I could rank for the term “Social Media Crisis Management”.  I also wanted to share my results with you, so you can hopefully learn a bit more about the importance of SEO (Search Engine Optimization).

First, I picked a fairly specific term, in “Social Media Crisis Management”.  I checked prior to publishing yesterday’s post, and there were just a shade under 29,000 Google results for that term.  This is important because you need to pick the most specific term as possible, because this will result in less competition, and (if you’ve picked the right term for you) it means you will be more likely to get the ‘right’ kind of traffic.

Second, I made sure the term was in the title and mentioned a couple of times in the post.  I also made the term “Social Media Crisis Management” at the front of the post title, I originally had the title as “A No-Nonsense Guide to Social Media Crisis Management” but Amy wisely suggested that I flip it so the term I was targeting was at the front of the title.

Now, a note about keywords and phrases: You do need to pick and target specific keywords and phrases, but you also need to incorporate them into the post in a way that makes sense to the reader.  I only used that term in the post twice, because that’s all I felt it needed.  It might have helped the results to get it in there once or twice more, but I felt I would have had to compromise the flow of the post’s structure to do it, so I didn’t.  You always have to remember that you are writing for people, if the post doesn’t make sense to them, then it really doesn’t matter if it does well in search results.

So, when I published the post yesterday at 12:20pm, there were 28,900 Google results for the term “Social Media Crisis Management”.  I tweeted a link to it at that time.  Fifty minutes later at 1:10pm, the post was already showing up on the 3rd page for a Google search of #Social Media Crisis Management”:

Social Media Crisis Management, Twitter I tweeted out another link to the post around 2pm, and then at 2:30pm, it moved a bit further up the results on the 3rd page:

Social Media Crisis Management, TwitterThen 15 minutes later at 2:45pm I checked again, and 2 hours and 25 minutes after being published, the post is now on the 1st page of results for the term “Social Media Crisis Management”:

Social Media Crisis Management, TwitterAs you can see, the post was now at #7 on the internet for that term.  I searched one more time at 3:40pm, and the term had risen up to #6 on Google, and above the fold (barely):

Social media crisis management, Twitter

As of this writing it has settled back to #7.  But the interesting part is that all of the above screenshots were taken by me searching with Google with results for EVERYTHING, and when I was NOT signed into Google.

So at 3:20pm, I decided to check the Latest results for “Social Media Crisis Management”, and this is what I saw:

Social Media Crisis Management, TwitterTHIS is huge.  The Latest results factors in real-time linking behavior, so it is picking up all the tweets where my post was being RTed, and as a result, the top half of the Latest results for the term “Social Media Crisis Management” were completely devoted to MY post.

And this is what the same search showed me this morning at 9:20am:

Social Media Crisis Management, TwitterI couldn’t get all of the results in one screenshot but EVERY result from the above was about my post.  Every result in the latest column on the left, the Top Link on the Right, and the Top Updates under it.  My post owned the 1st page of Latest search results for the term “Social Media Crisis Management”.

That’s a perfect example of how Twitter and Facebook sharing is now impacting Google results.  And it’s also a wonderful illustration of the value of being active on Twitter.  I tweeted a link to that post several times yesterday and this morning, which was a big reason why it moved up the Google results so quickly, and a big reason why it dominated the Latest results for that term.

So those of you that are trying to sell your boss on why they should use Twitter, you just got another argument in your favor 😉

But there are two things I want you to take away from this:

1 – This was very basic SEO stuff that any of you can do.  It was simply a case of targeting a specific phrase, and inserting it in the post.  Now as far as my having a large and engaged Twitter network and readership here (thanks guys!), that definitely played a big factor in the post moving up the results so quickly.  But at a basic level, everything I did from a SEO perspective is what you can do with every post.  And you should.

2 – You can best learn by breaking stuff.  There are a gazillion ‘How to’ and ’10 Steps to…’ articles about using social media, and I have certainly written my fair share of these.  But the best way *I* learn is if you can show me the first 1 or 2 steps, then leave me alone and let me figure out the remaining 8 or 9 steps for myself.  Don’t just blindly follow my social media advice or anyone else’s.  Use the advice as a guide for how you can get started.  But there is no one RIGHT way to use social media.  Never forget that.  I can tell you what works for me and my clients, but you still need to tweak any advice so that it is perfect for you.  SEO geeks will no doubt see a ton of things that I could have done or altered in this experiment to get even better results.  And moving forward, I am going to continue to tweak and ‘break stuff’ in order to better figure out how all the moving parts work together.

So go forth, be social, and keep breaking stuff 😉