Twitter Archives - Page 9 of 26

July 29, 2013 by Mack Collier

Five Tips For Sharing Content Like a Pro on Twitter

I’ve blogged before about how sharing content on Twitter can drive big traffic back to your blog. It’s also a great way to network with others, and to find and share content that makes you and your network smarter. I am a big believer in sharing content on Twitter and here’s five of my best tips:

1 – Share content from sources that people trust, and identify those sources. I am constantly looking to see what CopyBlogger, Spin Sucks and Convince and Convert are writing because I know they consistently produce good content that helps other people solve their content marketing and social media problems. I also let people know that the share is coming from these sites, because that makes them more likely to click the link.

2 – Tell people why they should click the link. This one is sometimes tough with just 140 characters, but if at all possible I like to add why the link is worth clicking on. A personal endorsement along with a link drives more clicks.

3 – Identify the author of the article or post. You want to do this to let others know who wrote this awesome piece, but to also ping the author to let them know you are sharing their content. Add via @username to your tweet. BTW that also makes it more likely that this person will want to share YOUR content (Pro Tip).

4 – Participate in the conversations around the content you share. Many people miss this but sharing content on Twitter is a GREAT way to network with others. I purposely try to schedule most of the links I share with HootSuite ahead of time so I can be on Twitter and interact with people that comment on the links I share.

5 – Share your own stuff. Self-promotion? Oh the horrors! Relax, if you are sharing useful content then you have every right to share some of your own stuff as well. In fact, this is one of the biggest benefits from sharing OTHER people’s awesome stuff, it drives more clicks to YOUR content when you share links. I’ve tested this but when I am sharing other people’s content and THEN share a link to my latest post, it drives more traffic here versus only sharing my post. Try it for yourself and see what happens!

BONUS: Share content from the people that share your content. Look for ways to put the spotlight on the people that are promoting you and your content. Remember, reward the behavior you want to encourage. Besides, saying ‘Thank you!’ is the right thing to do.

April 3, 2013 by Mack Collier

The Two Most Important Words in Social Media Are ‘Thank You’

Yesterday on Twitter I started getting tweets from people saying that their copy of Think Like a Rock Star had shipped, or a few even posted pictures of the book as it arrived. SUCH an amazing feeling for an author to see others excited about receiving my book!

And of course I made a point to thank anyone that tweeted that they had ordered the book. Then something interesting started happening. I began to notice that people were favoriting my tweets thanking them! Really? Are we so conditioned to being underappreciated that we feel the need to favorite a tweet where someone thanks us? I had people thanking ME for thanking them!

This is another reason why I think that most people, brands, organizations, etc make proper social media usage way more complicated than it has to be. When I say ‘thank you’ on Twitter to someone that has helped me, I’m not being a ‘social media expert’, I’m being a decent human being. In much the same way that using social media doesn’t make you a ‘social’ person, if you treat others with the same kindness and respect via social media that you do offline, you’ll be respected and appreciated online as well.

Don’t make this stuff harder than it needs to be.

Want to instantly get more comments on your blog? Get in the habit of saying ‘thank you!’ when someone comments.

Want more people to share your content on Twitter? Get in the habit of saying ‘thank you!’ when someone RTs you.

Reward the type of behavior that you want others to engage in. In other words, appreciate and thank the people that are helping you, and they will probably keep doing so.

PS: Thanks to everyone that has ordered Think Like a Rock Star. Amazon actually RAN OUT of copies but I’m being told there are more on the way. You can order your copy here, and if you are still on the fence as to whether or not you’ll enjoy the book, please check the reviews.

January 17, 2013 by Mack Collier

My Posts Have An Average Lifespan of 2-3 Days on Twitter

I was digging through this blog’s stats this morning in Google Analytics, and I noticed something interesting. As I mentioned here a couple of weeks ago, one of my goals for 2013 is to blog more often. A big reason why is because I want to increase the traffic here, and so far in January traffic is up a bit, and that’s to be expected from a more frequent posting pattern.

So what I want to do as the traffic increases is understand which traffic sources are driving that increase. One of them is Twitter, which is by far the social site that sends me the most referral traffic. I started looking at the individual posts in 2013 that have received the most traffic from Twitter, and I noticed something: They received almost all of their referral traffic from Twitter in the first 2-3 days, then almost nothing.

Here’s the number of Twitter referrals for the most popular post so far this month, ‘Done’ is Better Than ‘Perfect’ When it Comes to Blogging, which was published on Jan 1st:

As you can see, good for 3 days, then traffic volume falls off a cliff.

Here’s the traffic pattern for the 3rd most popular post (#2 was one that I linked to for multiple days as a #blogchat topic and it skewed the results a bit I think), which was The Biggest Mistake Companies Make When Engaging Their Fans Via Social Media published on Jan 8th:

Same pattern, traffic for 3 days, then it dies. There was a bump back on the 14th, and that was the same day the post was listed as a link on a New York Times article and a few people RTed the post on Twitter, I am assuming after they found it via the NYT link.

Finally, here’s the 4th most popular post, Should You Remove the Dates From Your Blog Posts?, on Jan 14th:

Two days, then flatline.

There’s a few takeaways I have from this:

1 – These stats suggest that when we are on Twitter, links have a very short window to get our attention. I don’t think that’s a huge revelation.

2 – If we want to leverage Twitter as a platform to draw attention to our writings, then it pays to focus on fewer topics versus more. If we are only paying attention in short bursts on Twitter, then it helps if you are consistently giving us the same or similar topics to look at.

3 – Since our attention spans are so short, it means we can cover the same topics repeatedly. This is where I think you can really leverage Twitter as a channel to drive big referral traffic back to your blog. By blogging frequently, and by frequently blogging about the same or similar topics. Notice from the above graphs that the 3 posts were published on the 1st, the 8th and the 14th. Pretty spread out, but what if those same posts were published three days in a row? The spike in traffic from each would overlap and by the 2nd and 3rd days, referral traffic as a whole from Twitter would be pretty high.

4 – If you plan on having Twitter be a driver of traffic to your blog, you probably need to publish a new post at least every 2-3 days. If we assume that the average blog post has a lifespan of 2-3 days on Twitter, publishing a new blog post every month isn’t going to do much for your referral traffic from the site.

So that’s something to think about. I think for me what I would like to see happen is to find a way to not only extend that average lifespan to say 3-4 days, but to also chain together posts that bring in higher amounts of referral traffic from Twitter on a more regular basis.

I would also be interested in hearing what the rest of you are seeing with the referral traffic from Twitter to your posts. Are you seeing most of your traffic coming in the first 2-3 days as well? Do you see a longer range? Shorter?

June 20, 2012 by Mack Collier

Two Quick Tips For Building Online Engagement Like a Rockstar

One of the great things about writing Think Like a Rockstar is that it’s giving me an even deeper understanding and appreciation of how Rockstars cultivate their fans. And it’s no coincidence that Rockstars have made excellent use of Social Media to better connect with their fans. Here’s two quick lessons you can learn from Rockstars if you want to build more engagement around your Social Media Marketing:

1 – Use the tools in the same way that your audience does. Rockstars like Amanda Palmer do an excellent job of using social media tools to connect with others and share content. When we see that our favorite Rockstar uses Twitter and Facebook just like we do, it makes it much easier to relate to them, and connect with them. And for the Rockstar, this can have real benefits…

Understand who your audience is, and how they use/consume/share social content. Once you understand their behavior, then you can follow their lead, and create the type of content they are looking for, and share/use it in the same ways they are. Which will make it that much easier for your audience to engage with you.

2 – Don’t be afraid to be real. Lady Gaga created a bit of a buzz recently because she tweeted a picture of herself without any makeup. What’s the big deal? Gaga did this because she knew it would make her fans more comfortable connecting with her, and it would make her seem ‘more real’ to them. It’s also a sign of letting her guard down for her fans, and that makes it easier for them to trust her.

Most brands have never really understood this, but your biggest fans WANT to go behind the curtain. They want special access and to see what happens behind the scenes. It helps them better connect with you. When Gaga tweets a picture without makeup, she’s saying to her fans ‘See, I have to go through putting makeup on just like you do’. Again, it’s all about helping fans feel more connected to their favorite Rockstar. Years ago when he was at Microsoft, Robert Scoble took a videocamera around and interviewed Microsoft employees as they were doing their jobs. Sure, sometimes their Windows-based PCs crashed, but you know what? It worked because it helped to humanize Microsoft. We got to see the real faces of Microsoft’s employees, and in doing so, Microsoft went from being a huge brand that we can’t connect to, to one that has real people working for it, and once we could attach faces and voices to that brand, it was easier to connect with it.

So there’s two quick tips for helping you build engagement around your brand’s (personal or company) social media efforts. I’ll be sharing many more tips and lessons like this in Think Like a Rockstar. If you’d like to join the Think Like a Rockstar Book Tour, here’s details.

April 23, 2012 by Mack Collier

Twitter Helps The Tuscaloosa News Win The Pulitzer Prize

I live in an area of the South with the unfortunate nickname of ‘Tornado Alley’. I’ve lived in this area for the majority of my life, and we’ve all become accustomed to being on guard for the potential for tornadoes in the Spring in April and May, and then again in the Fall. I live in the NW corner of Alabama, and typically the tornadoes come at us from the West, through Arkansas, northern Mississippi, and then continue on toward Huntsville and Georgia.

I’ve been extremely lucky to have had dozens of tornadoes come through this general area in the last 30+ years I’ve lived here, but I’ve never been directly in the path of one. I was afraid that might change on April 27th, 2011. Typically, the most we have to deal with is heavy rain, maybe some wind and a few fallen tree limbs. But this time was different. There were high winds, and the power was knocked out quickly. I was using my smartphone to stay connected to Twitter for as long as I could. Sure enough, there was a tornado coming from Mississippi that was headed toward the NW corner of Alabama. Finally, the power on my smartphone gave out, and the winds got stronger and for the first time in my life, I heard tornado sirens here. I didn’t even know we had them, but apparently they were coming from a high school about 5 miles away.

After about 30 fearful minutes, the winds finally began to die, and the sky began to clear. I would learn later that the tornado had missed where I was by about 5 miles, but it cut a devastating path. As expected, it moved past us and on toward Huntsville, but grew considerably weaker as it did. Power finally came back on and by then the storms were almost at Huntsville, but didn’t pose as grave a threat as they had to this area.

The power finally came back on, and I got back on Twitter and there were a lot of people asking if I was ok and I happily told them all was fine. At least that’s what I thought. What I didn’t realize was that a second tornado had torn through the state, this one had come through central Mississippi, and had brought catastrophic damage to Tuscaloosa, and was headed toward Birmingham. I saw a few people tweeting that ‘it’s bad’ in reference to Tuscaloosa. I have a group in Twitter created of reporters that cover Alabama sports, and most of them are based in Tuscaloosa. I quickly checked the tweets from that list, and this was one of the first ones I saw from @AaronSuttles:

I was hoping the damage wasn’t as bad as everyone was tweeting, but then I started seeing the pics:

The Tuscaloosa News’ staff did a great job of leveraging Twitter as a tool to do live (and heart-breaking) reporting that day, updating the rest of us as to the extent of the damage, as well as how to get help to those affected. And last week their efforts were rewarded with The Pulitzer Prize. Ironically, last year’s entries were the first that considered content created via social media tools as part of the effort in covering a breaking news story.

I’ve always said that the companies and organizations that succeed in using social media are the ones that use the tools to create value for the people they are trying to connect with. For journalists, social media tools such as Twitter provide a way for them to report breaking news stories almost as they are happening. They are able to give live accounts of what they are seeing and experiencing within seconds of it happening, where before the best they could hope for was a story that would appear in the next day’s paper. In this instance, social media not only enhances the journalist’s ability to report the story, but also creates much more valuable information for the people following them.

Even if the information is about such devastating events as the April 27th tornado.

April 19, 2012 by Mack Collier

How Much Should Your Company Pay For Social Media?

I am obsessed with the Real-Time feature that Google Analytics added a few months ago, and am constantly checking it throughout the day. It shows you how many visitors are active on your site at any moment, as well as what page they are viewing, and how they arrived at your blog.

At almost any time during the day when I check who is currently on this blog, the odds are at least one person is here because they were sent here from Google after searching for something related to the cost of social media. These three posts I wrote on How Much Social Media Costs Companies in 2010, 2011 and 2012 are by far the 3 most popular posts on this blog.

What’s been interesting to me is that I’ve received two main forms of feedback on these posts, and the prices quoted:

1 – Small business owners and those that are self-employed think the prices are way too high.

2 – People that work for large companies think the prices are way too low.

So this feedback, coupled with the fact that many people are searching for information on pricing, tells me that many companies and business owners are in the dark as to how much basic social media marketing services will cost them. And as much as we would like to believe that most companies in 2012 ‘get’ the importance of Social Media, from what I’m seeing, there’s no shortage of companies that are just now starting to investigate if social media marketing is for them.

So if your company is trying to decide how much it will cost to begin using social media, here’s what to consider:

1 – Think about WHAT you want to accomplish with social media. Here’s a post I wrote on Everything You Ever Wanted to Know About Creating a Social Media Strategy (But Were Afraid to Ask!). No, you don’t have to create an elaborate 50-page document on how your family-owned seafood restaurant should be using social media, but the point here is to have you put some thought into why you want to use social media. The quickest way to waste money on social media is to invest in using tools that won’t help you accomplish your goals. Otherwise, most companies could simply launch a blog, and start accounts on Twitter and Facebook and be done with it.

2 – Start small, grow as you better understand the tools. Let’s be honest, doing social media effectively takes a serious time commitment. The companies that we today laud as wonderful social media case studies are frequently large companies that have had a dedicated social media team in place for years. So if your company’s social media team is comprised of YOU, and you are new to social media, suddenly diving in and trying to launch 5 different social media accounts for your business is probably the fastest way to go no where.

Instead, as you begin to flesh out why you want to start using social media, think about the goals you have, and then prioritize the tools that will help you reach those goals. For example, if your tech company wants to build awareness and you believe that a blog, presence on Google Plus and Twitter will best help you, the prioritize those tools in order of importance. So instead of launching all three presences at once, maybe it makes more sense to first start on creating and growing your blog. Then after a few weeks, you can begin to spend more time with Google Plus, using it first as a tool to get better research, then as a way to promote your new posts. You may start interacting with some customers there, and you can follow them to Twitter and do the same there. Just remember this, it is far easier to build and audience and move it to a new location than it is to try to build two new audiences at the same time.

3 – Avoid the shiny, follow the value. Invariably, the social media space creates a new ‘darling’ tool every 6-12 months. This time last year, everyone was in love with Quora. Earlier this year, everyone was on the Pinterest bandwagon, and even now that’s starting to die down. For whatever reason, this space loves to overhype newish tools, and you’ll suddenly see all manner of posts and articles devoted to why every business MUST now be on Quora/Plus/Pinterest.

Don’t believe the hype. You shouldn’t ignore these new tools, but you should research them to make a thoughtful decision on whether or not your business should adopt its usage. Let value created determine if you jump on the Flavor of the Month, not hype.

4 – Don’t start using Social Media due to fear of being left behind. This ties in with the above point, but you need to adopt social media based on sound business value, not on fear that ‘everyone’s doing it and we’ll be left behind if we don’t start’. I had a company contact me once and say that they were ready to start using social media ‘the sooner, the better!’. I started asking some questions, and it turns out that they hadn’t even considered using social media until an industry newsletter they were subscribed to came out with its latest issue proclaiming that every business owner in that space had to start using social media right now!

I’ll say again, from my experience and in my opinion, most businesses are NOT using social media, and most of the ones that are, aren’t doing so very effectively. So the idea that all your competitors are using social media and doing exceptionally well with it, is most likely a myth. Granted, you shouldn’t ignore social media, but you have plenty of time to do some research and decide if social media is right for you. Again, let your decision to adopt social media be dictated by the value it can create for you, not the fear of being left behind.

Now, I raised these points because time is the most common currency companies will spend when it comes to social media. These points were mentioned to help keep you from spending more time on your social media efforts than is necessary.

But let’s talk more specifically about costs. Let’s start with an example of a mid-sized company that has one person in charge of social media, and one person that helps her on a part-time basis. Both of these people are eager to learn, but have limited knowledge of social media. This company has decided to launch a blog. There’s three ways they can go about this:

1 – Do it themselves. The advantage to this approach is that obviously, they won’t have to directly pay for the blog. But since the two employees will be literally learning as they go, there will be a big time commitment involved, and when you consider their salaries, that’s a real expense.

2 – Hire an agency to ghost-write the blog for them. This will be the most expensive option, but it also frees up the two employees to not worry about the content creation process. Still, if the employees aren’t actively monitoring the blog and responding to issues raised by customers on (and off) the blog, it can cause more trouble than its worth.

3 – Do the blog themselves, but hire a consultant or agency to train/mentor them. Unless I am extremely confident in the company’s ability to handle the blog themselves, I typically encourage them to go this route. And yes, I offer Social Media and Blog Training. A big reason why I like this option for the company is because you can customize the level of training you think you need or can afford. For example, if you hire an agency to create and write your blog for you, you will incur setup fees as well as likely several thousand dollars a month in ongoing costs. But by doing the blog yourself with ongoing training, you can spend less plus typically tier the training costs so they decrease as you become better at developing your blog.

So if you want to spend as little as possible on social media marketing, remember these tips:

1 – Do your research and build a plan. Figure out exactly what you want to accomplish with social media. This will save you a ton of time down the road. And for smaller companies especially, time is money.

2 – Start small, then grow. Unless you have a 10-person social media team and a 6-figure budget, it’s probably best to start with one or two social media tools, then build others out as you can.

3 – Comparison shop. Get quotes from multiple consultants/agencies for the services you think you will need.

If your company is using social media, what pricing advice would you give other companies? Did you do it yourself, or pay someone to help?

April 4, 2012 by Mack Collier

Should Marketers Use Social Media Personally Before They Use it Professionally?

I recently read an emarketer article on a study BRANDfog did into how employees viewed their CEO, if the CEO tweeted.

The study found that 51% of employees were more likely to trust a CEO that tweeted, while another 31% were much more likely to trust their CEO, if they tweeted. The study also found that 82% of respondents said they trust a company more when its C-Suite is using social media.

Does this hold true for you? Are you more likely to trust and view a brand favorably, if its CEO is active on Twitter? I tend to agree with this, because it makes me feel that the CEO is at least familiar with the tool, and is likely encouraging their employees to be active in social media as well.

So to flip this around, instead of companies cutting off access to Facebook and other popular social media sites at work, should they instead be encouraging employees, and especially executives to use social media?

A big problem I see with how many companies use social media is that they view it as a marketing tool, instead of a communications tool. They learn about how popular Facebook and Twitter are, and think ‘Ohhh….shiny new marketing channel!’ When of course, we are using these tools to CONNECT with each other, not to market to each other!

What if a company was wanting to start using social media, and the CEO called her executive team in and told them to start a Facebook and Twitter personal account, and pick one other account. It could be a blog, Plus, Pinterest, whatever. Let’s say the CEO just told her team to use the tools for a month, and then everyone would report back with their thoughts on the tools, and their experiences.

If a company took this approach and FIRST used the tools personally, would that make their efforts in using the tools professionally more or less effective? What do you think?

April 3, 2012 by Mack Collier

Live #Blogchat is Coming to the Bazaarvoice Social Summit!

The first Live #Blogchat of 2012 is just 8 days away and will be kicking off Bazaarvoice’s Social Summit! Social Summit is a fabulous conference that Bazaarvoice puts on annually to showcase how companies and their clients are leveraging social data to improve business processes and the customer experience. I’m really looking forward to attending the Summit as it will be like looking into the future, as more companies get a better handle on how to better connect with their customers and collect their feedback. And then act on it.

The event itself will be stellar, with three tracks and a great lineup of speakers including Wired’s Chris Anderson, data visualization expert David McCandless, Ed Keller, CEO of WOM firm the Keller Fay Group, Andy Sernovitz and over a dozen more. The Social Summit will be held next Weds-Friday, the 11th-13th, and you can see the agenda here.

And Live #Blogchat will kick off the event at 5pm Central on the 11th! The Topic is TBA, and I’ll have a bit more information in a followup post next Monday or Tuesday. The event is actually sold out, but Bazaarvoice has managed to set aside a few tickets for any of y’all that want to attend PLUS if you use code COUNTMEIN when you register, you’ll get $100 off! Here’s more details on how to register.

Pretty cool, huh? So I can’t wait to see all of you in Austin next week for the Live #Blogchat at the Bazaarvoice Social Summit! Wait, what’s that? You say you can’t make it to Austin next week? Then we’ve still got you covered because this will be the first Live #Blogchat to be streamed live online! That’s right, even if you can’t make it to Austin next week, you can still follow along online and not only that, you can participate in this special Live #Blogchat! Bazaarvoice is going all out, and will have monitors set up streaming the conversation on Twitter as well, and periodically we’ll be pulling in tweets from y’all into the discussion we are having during the Live #Blogchat at the Social Summit! Pretty damn cool, right? That way you can follow the streaming online, and then if you want to make a point, just add #bsocial12 and #blogchat to your tweet, and we’ll see it!

In fact, the majority of the Social Summit sessions will be streamed live, so bookmark this page, and shortly before the Summit starts, you’ll see information there on how to view the sessions online.

So to recap:

1 – If you want to attend the Social Summit next week in Austin (and of course the Live #Blogchat!), use code COUNTMEIN to get $100 off registration here.

2 – If you want to watch any of the sessions including the Live #Blogchat, watch this page starting next Tuesday.

3 – If you want to participate in the Live #Blogchat discussion, add #bsocial12 PLUS #blogchat to your tweet. We’ll be watching those tweets, and will pull as many as we can into the conversation.

Pretty cool, eh? So happy that this Live #Blogchat will be streamed online as I know many of you haven’t been able to experience a Live #Blogchat yet! And BTW, there are more #Blogchat announcements coming soon!

UPDATE: Thanks to James for catching this in the comments, but the sessions that are streamed at the Social Summit can be viewed for FREE! So there’s no excuse for y’all not to join us and participate 😉

March 28, 2012 by Mack Collier

Five Ways Companies Can Leverage Twitter Chats

There are well over 500 Twitter chats right now (here’s a list of almost 600 of them). These chats cover literally every topic under the sun, and represent a wonderful chance for companies to not only learn more about their customers, but to better connect with them. Here’s some ideas for how they can get started:

1 – Lurk N Learn. This is my affectionate term for when people don’t actively participate in Twitter chats, but instead watch the conversation happening. This is a great way to learn more about how the chat works, as well as learn from the conversation happening. Companies can do this to glean insights about their space and themselves, but seeing the conversation being created by others.

2 – Actively participate in Twitter chats. As I always say, participating in a conversation changes that conversation. Often, after people have lurked on a chat for a while, they will stick their toes in the water and start participating. Companies can benefit from this by getting direct feedback from current and potential customers. For example, if you are in the fast food industry and you see a Twitter chat devoted to healthy eating, participating in that chat could be a chance for you to educate participants on some of the ‘healthier’ options your chain has added recently to its menu. This would also be a chance for customers to chime in and give you feedback on these items.

3 – Sponsor an existing Twitter chat. This is a good option especially if the company is considering starting its own Twitter chat. Since I moderate #Blogchat, I am constantly talking to other Twitter chat hosts about the sponsorship issue, and many of them are getting interest from companies. If executed correctly, the sponsorship can pay big dividends for the company. I think the best way to handle the sponsorship is to leverage it as a way for the company to create value for the regular participants. Maybe that could be something as simple as awarding a few gift cards at the end of the chat, but the last thing you want is for the company to use the sponsorship as a chance to promote itself excessively during the chat. That makes both the sponsor and the chat organizer look bad.

If positioned properly, the sponsor can make the conversation in the Twitter chat it is sponsoring better AND help establish itself as a leader in its space. If your company would like to talk to me about sponsoring #Blogchat, please do email me. If you see another chat you’d like to sponsor, contact that chat’s organizer as I’m sure they’d love to talk to you.

4 – Use Promoted Tweets with an existing Twitter Chat. Here’s an example of what this looks like, as Toyota did this with #Blogchat:

Obviously, I’m not a big fan of this approach for a couple of reasons. First, it’s a nuisance for most of the chat participants. For example when #Blogchat starts, we are discussing a particular blogging topic. We aren’t discussing the cool techno-wizardry that Toyota has up its sleeve. So this promoted tweet is a total disconnect and it makes Toyota look clueless. And the more savvy Twitter users know that with Tweetdeck all they have to do is mark the tweet as Read and then filter the column for read tweets, and its gone anyway.

Second, a sponsorship of the actual chat would be a much better fit for Toyota. I’m not sure how Twitter charges for promoted tweets like this (I believe it’s still PPC), but most individual Twitter chats can be sponsored for $1,000 or less, cost really depends on the size of the chat and its popularity. By working with that chat host on a sponsorship, the company can find one that not only gives them ‘more bang for their buck’, but that also creates value for the participants of the chat. Which makes the sponsor look a lot smarter than this does.

But again, I run a chat and want sponsors of that chat, so it’s possible I am a bit biased against this approach.

5 – Start your own Twitter chat! While it’s not easy, starting a Twitter chat is a great way to not only get feedback from current and potential customers, but it helps establish your expertise and thought leadership in your space. I would suggest that companies go through at least the first two steps above before they jump in the water and start their own Twitter chat. It is a LONG process, and like starting a blog, it takes a while to build a following. But if you can commit to it, a Twitter chat could pay big dividends for your company. If you want to go this route, here’s a post I wrote on 10 Steps to Creating a Successful Twitter Chat.

So there’s some ideas for how your company can leverage a Twitter chat. Above all, please remember that people love Twitter chats because it gives them a chance to learn from each other. That’s why we are so incredibly devoted to them. When thinking about how you could be involved in a Twitter chat, remember that it’s best to check your marketer’s hat at the door, and don’t view Twitter chats as a chance to promote yourself, but rather as a chance to learn more about your industry, and the people that are and could be your customers!

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